The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Read More...
View articleCompanies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Read More...
View articleMore consumers are looking to their smartphones and computers for deals, price comparisons, and new products. Read More...
View articleFeeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Read More...
View articleAs you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Read More...
View articleThe Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Read More...
View articleFirm receiving 1.5 million requests a week, over 10 times the number for the same period last year. Read More...
View articleThe ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in state...
View articleUnderstanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevan...
View articleThe new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34. Read More...
View articleHow changes in private browsing settings may affect remarketing campaigns. Read More...
View articleA multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Read More...
View articleIf a consumer "likes" something does that mean she will buy it? Read More...
View articleThe Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twit...
View articlePinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...
View articleConsider this approach to improve ROI for your paid search campaigns. Read More...
View articleThe two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Read More...
View articleDigital catalogs are evolving into branded content hubs for retailers. Read More...
View articleFilm created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Read More...
View articleThree steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Read More...
View articleFour tactics to get your email programs optimized for the mobile era. Part three in a series. Read More...
View articleA four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Read More...
View articleAndroid users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...
View articleLearn the do's and don'ts of creating and leveraging branded apps. Read More...
View articleGoogle dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...
View articleGroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America. Read More...
View articleAlso: Tribal DDB New York hires creative director, and other industry news from the week. Read More...
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