GOP Convention Themed With Twitter-Ready Slogans
Marketing

GOP Convention Themed With Twitter-Ready Slogans

14y Kate Kaye

GOP Convention Themed With Twitter-Ready Slogans

The four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Read More...

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Facebook's Search Ads: Why Do You Hate Us?
Marketing

Facebook's Search Ads: Why Do You Hate Us?

14y Gary Stein

Facebook's Search Ads: Why Do You Hate Us?

Has Facebook simply created the next generation of the walled garden, with a promise that everything you need is inside Facebook? Read More...

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5 Things Google Gives Away for Free
Paid Search

5 Things Google Gives Away for Free

14y Andrew Goodman

5 Things Google Gives Away for Free

Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads. Read More...

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Send Valuable Email With Conversion Automation
B2C Email Marketing

Send Valuable Email With Conversion Automation

14y Matthew Hayes

Send Valuable Email With Conversion Automation

The top three email campaigns you can automate to drive conversion. Read More...

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Where Should a Publisher Turn for Success?
Media

Where Should a Publisher Turn for Success?

14y Jeanniey Mullen

Where Should a Publisher Turn for Success?

Advice from an events guru on how to get the most out of the industry conferences you plan on attending this year. Read More...

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Working With IT: Do's and Don'ts for Digital Marketers
Analytics

Working With IT: Do's and Don'ts for Digital Marketers

14y Charlie Wang

Working With IT: Do's and Don'ts for Digital Marke...

As digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side...

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Facebook Launches Sponsored Results Search Ads API
Paid Search

Facebook Launches Sponsored Results Search Ads API

14y Search Engine Watch

Facebook Launches Sponsored Results Search Ads API

Facebook delves deeper into search ads with the wider roll out of its Sponsored ads in search. Read More...

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Tea Party Group Cries GOP Foul in Web Ads
Marketing

Tea Party Group Cries GOP Foul in Web Ads

14y Kate Kaye

Tea Party Group Cries GOP Foul in Web Ads

Sarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad. Read More...

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In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz
Marketing

In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz

14y Mary Lisbeth D'Amico

In-Image Ads Help Pattinson Flick Get Pre-Launch B...

Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.' Read More...

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Google Hires for Privacy Red Team
Data insights

Google Hires for Privacy Red Team

14y Alastair Stevenson

Google Hires for Privacy Red Team

Data privacy engineers will be codenamed "red team," to ensure products are designed to resolve potential privacy risks. Read More...

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Enterprise SEO Link Building - Shifting Focus From Links to Relationships
Search

Enterprise SEO Link Building - Shifting Focus From Links to Relationships

14y Crispin Sheridan

Enterprise SEO Link Building - Shifting Focus From...

Three initial strategies to consider when building links based on existing relationships you may not be exploiting, and developing new relationships a...

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What You Need to Know About Viewable Impressions
Media

What You Need to Know About Viewable Impressions

14y Tessa Wegert

What You Need to Know About Viewable Impressions

Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but v...

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What to Do With Fakebook?
Social

What to Do With Fakebook?

14y Sundeep Kapur

What to Do With Fakebook?

How to keep things real on your brand's Facebook page. Read More

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YouTube Launches TrueView Video Ads for Android
Data insights

YouTube Launches TrueView Video Ads for Android

14y Daniel Mickens

YouTube Launches TrueView Video Ads for Android

The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Read More...

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ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups
Display Advertising

ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups

14y Kate Kaye

ReesesPuffs.com, HappyMeal.com Under Fire From Pri...

A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed...

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Quick Tour of Google Mountain View HQ - [Gallery]
Asia

Quick Tour of Google Mountain View HQ - [Gallery]

14y Adaline Lau

Quick Tour of Google Mountain View HQ - [Gallery]

An inside look at Google's campus. Read More

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Roger Black Endorses Twitter Use for Olympics Athletes [Video]
Marketing

Roger Black Endorses Twitter Use for Olympics Athletes [Video]

14y Rosalie Marshall

Roger Black Endorses Twitter Use for Olympics Athl...

Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy. Read More...

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Romney Camp and Rove's Crossroads Use Same Digital Ad Firm
Marketing

Romney Camp and Rove's Crossroads Use Same Digital Ad Firm

14y Kate Kaye

Romney Camp and Rove's Crossroads Use Same Digital...

Candidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination...

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Using Social Media to Increase Your Search Rank
Social

Using Social Media to Increase Your Search Rank

14y Jasmine Sandler

Using Social Media to Increase Your Search Rank

Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibil...

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How do you define a loyal customer?
Data insights

How do you define a loyal customer?

14y Aubrey Beck

How do you define a loyal customer?

Calculate exactly how much customer loyalty is worth in dollars. Read More...

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Social Media Seasonality
Marketing

Social Media Seasonality

14y Robin Neifield

Social Media Seasonality

Nine things you should focus on to help smooth out your year during the off-season and maintain the connections, buzz, and engagement that you worked ...

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The Search Guys vs. Display Performance Marketing
Asia

The Search Guys vs. Display Performance Marketing

14y Prabhvir Sahmey

The Search Guys vs. Display Performance Marketing

Given the experience in handling bid management tools, would search specialists be able to manage display ads as well? Read More...

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Gannett Enhances Social Media Strength With Blinq Media
Social

Gannett Enhances Social Media Strength With Blinq Media

14y Matt Kapko

Gannett Enhances Social Media Strength With Blinq ...

Today the traditional media player confirmed it has acquired Blinq Media, a long-time advertising partner with Facebook. Read More...

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Progressive Backs Flo Against Backlash With Facebook Campaign
Financial Services

Progressive Backs Flo Against Backlash With Facebook Campaign

14y Kate Kaye

Progressive Backs Flo Against Backlash With Facebo...

Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign. Read More...

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Consumer Groups Fight Google on Frommer's Acquisition
Paid Search

Consumer Groups Fight Google on Frommer's Acquisition

14y Search Engine Watch

Consumer Groups Fight Google on Frommer's Acquisit...

Google's acquisition of travel guide brand Frommer’s raises questions as to whether it can remain a neutral search engine. Read More...

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Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter
Marketing

Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter

14y Kate Kaye

Akin Isn't Dropping Out Say Web Ads as McCaskill C...

Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape...

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What's Next in Social Marketing? (Spoiler Alert: Real ROI)
Social

What's Next in Social Marketing? (Spoiler Alert: Real ROI)

14y Kevin Tate

What's Next in Social Marketing? (Spoiler Alert: R...

The first wave of social marketing innovation is over. The second wave has started and it's going to matter even more. Read More...

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