Facebook Tests New Actions in Sponsored Stories
Social

Facebook Tests New Actions in Sponsored Stories

15y Christopher Heine

Facebook Tests New Actions in Sponsored Stories

Social context ads appear ripe for new verbs, more nuanced meanings. Read More...

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Local Search and Its Importance to Grow Search Environment in Southeast Asia
Asia

Local Search and Its Importance to Grow Search Environment in Southeast Asi...

15y Prabhvir Sahmey

Local Search and Its Importance to Grow Search Env...

Do people actually search in local languages in Southeast Asia? Read More...

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Microsoft Tries Getting Social With Display Ads
Display Advertising

Microsoft Tries Getting Social With Display Ads

15y Zachary Rodgers

Microsoft Tries Getting Social With Display Ads

Microsoft partners with Bazaarvoice to put consumer ratings on its ad menu. Read More...

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4 Brands Show How They Use Google+ in Asia
Social

4 Brands Show How They Use Google+ in Asia

15y Adaline Lau

4 Brands Show How They Use Google+ in Asia

McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Read More...

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3 Reasons to Integrate Your Digital Marketing Tactics
Marketing

3 Reasons to Integrate Your Digital Marketing Tactics

15y Jeff Lerner

3 Reasons to Integrate Your Digital Marketing Tact...

Digital marketing is much easier to experiment with, from a budget perspective, if everything is integrated - unlike print, billboard, or TV advertisi...

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From East LA to Napa Valley: A Rebel's Journey Through the Marketing World
Marketing

From East LA to Napa Valley: A Rebel's Journey Through the Marketing World

15y Giovanni Rodriguez

From East LA to Napa Valley: A Rebel's Journey Thr...

In the rough-and-tumble of cultural marketing, what does it take to make a difference? Read More...

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Ode to the Big Red Button
Marketing

Ode to the Big Red Button

15y Brian Massey

Ode to the Big Red Button

Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Read M...

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News Sites Lag Facebook, Google in Ad Targeting
Data insights

News Sites Lag Facebook, Google in Ad Targeting

15y Anna Maria Virzi

News Sites Lag Facebook, Google in Ad Targeting

Pew Research Center also identifies other missed revenue opportunities for news sites. Read More...

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LivingSocial Opens Lavish Events Center
Social

LivingSocial Opens Lavish Events Center

15y Christopher Heine

LivingSocial Opens Lavish Events Center

Washington, D.C. hub is a gathering place for merchants and consumers. Read More...

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Kraft Voices Twitter Love for Valentine's Day
Social

Kraft Voices Twitter Love for Valentine's Day

15y Christopher Heine

Kraft Voices Twitter Love for Valentine's Day

CPG brand returns to the tweet well with help from formerly homeless voiceover star Ted Williams. Read More...

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Twinkies Busy on Facebook, Despite Hostess Bankruptcy Filing
Social

Twinkies Busy on Facebook, Despite Hostess Bankruptcy Filing

15y Kate Kaye

Twinkies Busy on Facebook, Despite Hostess Bankrup...

Facebook branding campaign is a first for Twinkies and Hostess Cupcakes. Read More...

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Marketers Warn Against Facebook Fatigue
Social

Marketers Warn Against Facebook Fatigue

15y Anna Maria Virzi

Marketers Warn Against Facebook Fatigue

At Social Media Week, JWT execs say hyper personalization and other factors could work against brands and social networks alike. Read More...

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Honey I Shrunk the TV... and Made It Better
Asia

Honey I Shrunk the TV... and Made It Better

15y Mandeep Grover

Honey I Shrunk the TV... and Made It Better

More people are watching network programs online. How are you adapting messages to this emerging trend? Read More...

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China's Tencent Enters U.S. With Twitter Rival, Facebook Games
Social

China's Tencent Enters U.S. With Twitter Rival, Facebook Games

15y Joan Voight

China's Tencent Enters U.S. With Twitter Rival, Fa...

Weibo gets English version, starts building games for Facebook. Read More...

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Why Context Matters More Than Timing
Email

Why Context Matters More Than Timing

15y David Daniels

Why Context Matters More Than Timing

Marketers need to find solutions that make their messages and offers resonate in a time and location that is based on their subscribers' behavior. Rea...

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Are Your Ads Actually Seen by Your Target Audience?
Marketing

Are Your Ads Actually Seen by Your Target Audience?

15y Julie Batten

Are Your Ads Actually Seen by Your Target Audience...

How comScore's new ad validation service works. Read More...

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Your Search Is Social
Search

Your Search Is Social

15y Sage Lewis

Your Search Is Social

Stop thinking about what Google wants and obsess about what your visitor wants. Read More...

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Convergence of Database Marketing and Social Media for Retail Brands
Asia

Convergence of Database Marketing and Social Media for Retail Brands

15y Francis Kwok

Convergence of Database Marketing and Social Media...

Marketers in China have questioned if social media will replace email marketing. Read More...

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Retail Politics Comes to 2012 Web Fundraising
Marketing

Retail Politics Comes to 2012 Web Fundraising

15y Kate Kaye

Retail Politics Comes to 2012 Web Fundraising

Candidate emails look more like e-commerce pitches from retailers. Read More...

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Shopping Site Fab.com Courts Mobile Customers
Media

Shopping Site Fab.com Courts Mobile Customers

15y Lisa Lacy

Shopping Site Fab.com Courts Mobile Customers

E-commerce site says 25 percent of its orders come from customers on mobile devices. Read More...

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LinkedIn Plans Mobile Ads This Year
Media

LinkedIn Plans Mobile Ads This Year

15y Zachary Rodgers

LinkedIn Plans Mobile Ads This Year

Execs say mobile accounts for more than 15 percent of unique visits. Read More...

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Online Form Optimization: 3 Simple Form Problems to Fix
Analytics

Online Form Optimization: 3 Simple Form Problems to Fix

15y Bryan Eisenberg

Online Form Optimization: 3 Simple Form Problems t...

Does your online form look like something from the Department of Motor Vehicles? Read More...

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6 Steps to Choosing Social Technologies
Social

6 Steps to Choosing Social Technologies

15y Nick Cifuentes

6 Steps to Choosing Social Technologies

You must understand the bottom-line business goals for your social media marketing and connect those goals with a vision. Read More...

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How Google Could Have Improved Its Privacy Change Announcement
Marketing

How Google Could Have Improved Its Privacy Change Announcement

15y Sarah Negugogor

How Google Could Have Improved Its Privacy Change ...

A lesson about how better to communicate sensitive changes. Read More...

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Facebook, Google, and the Economics of Abundance
Marketing

Facebook, Google, and the Economics of Abundance

15y Gary Stein

Facebook, Google, and the Economics of Abundance

You don't actually think Facebook owes you any money, do you? Read More...

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5 Factors of Mobile Application Success
Media

5 Factors of Mobile Application Success

15y Paul Schoknecht

5 Factors of Mobile Application Success

Ensuring that your application meets more than one of the following factors will stack the odds of your application succeeding. Read More...

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3 Marketing Lessons Asia Can Learn From Silicon Valley
Asia

3 Marketing Lessons Asia Can Learn From Silicon Valley

15y Mikaal Abdulla

3 Marketing Lessons Asia Can Learn From Silicon Va...

Optimize, think like a boss, and fail fast. Here's how. Read More...

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