Retailers Build Out Lifestyle Content
Ecommerce

Retailers Build Out Lifestyle Content

15y Anna Maria Virzi

Retailers Build Out Lifestyle Content

One longtime men's magazine strikes back, joining forces with JC Penney. Read More...

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Self-Reg Ad Icon: Millions in Revenue?
Data insights

Self-Reg Ad Icon: Millions in Revenue?

15y Kate Kaye

Self-Reg Ad Icon: Millions in Revenue?

Combined, the three certified compliance firms enabling the Ad Choices Icon could be generating up to $1 million per month in serving fees. Read More...

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Optimize and Socialize Your Way to Better Business Blogging
Social

Optimize and Socialize Your Way to Better Business Blogging

15y Lee Odden

Optimize and Socialize Your Way to Better Business...

Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even...

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Go Mobile Today!
Marketing

Go Mobile Today!

15y Sean Carton

Go Mobile Today!

The mobile web has clearly reached critical mass. So why are so many of us behind in mobilizing our sites? Read More...

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Email's Death Has Been Greatly Exaggerated
Email

Email's Death Has Been Greatly Exaggerated

15y David Daniels

Email's Death Has Been Greatly Exaggerated

Email is our digital fingerprint and needed for just about anything consumers do online. Read More...

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Taking the First Steps Toward B2B Marketing Automation
Automation

Taking the First Steps Toward B2B Marketing Automation

15y Stacie Levy

Taking the First Steps Toward B2B Marketing Automa...

With so many ways to reach out to current and potential customers, an automation tool that integrates your marketing efforts with your CRM system is k...

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Sina Weibo Rolls Out Real-Time Search Engine
Asia

Sina Weibo Rolls Out Real-Time Search Engine

15y Adaline Lau

Sina Weibo Rolls Out Real-Time Search Engine

And what it means for marketers. Read More

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Search Advertising, Simplified
Asia

Search Advertising, Simplified

15y Eddie Choi

Search Advertising, Simplified

Consider this no-frills approach to search advertising. Read More...

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Should Herman Cain Counter Sex Scandal in Web Ads?
Marketing

Should Herman Cain Counter Sex Scandal in Web Ads?

15y Kate Kaye

Should Herman Cain Counter Sex Scandal in Web Ads?

Digital political consultants weigh in. Read More...

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Mashable, ClickZ Team up on Content Syndication, Social Sharing
Media

Mashable, ClickZ Team up on Content Syndication, Social Sharing

15y Team ClickZ

Mashable, ClickZ Team up on Content Syndication, S...

Mashable to bring the best of ClickZ to its readers; ClickZ readers get to tap Mashable's social sharing tools. Read More...

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Groupon Before IPO: A Marketing Timeline
Social

Groupon Before IPO: A Marketing Timeline

15y Christopher Heine

Groupon Before IPO: A Marketing Timeline

Deals giant has had more marketing triumphs than setbacks. Read More...

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Facebook Draws More Video Viewers Than Hulu
Media

Facebook Draws More Video Viewers Than Hulu

15y ClickZ Stats Staff

Facebook Draws More Video Viewers Than Hulu

Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Read More...

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ROTS: Return on Time Spent
Analytics

ROTS: Return on Time Spent

15y Bryan Eisenberg

ROTS: Return on Time Spent

Ad technology tools can help marketers improve results and save time. Read More...

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How I Use ACE to Be the Geraldo Rivera of PPC
Paid Search

How I Use ACE to Be the Geraldo Rivera of PPC

15y Andrew Goodman

How I Use ACE to Be the Geraldo Rivera of PPC

Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Read More...

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An Overdue Love Letter to Search
Marketing

An Overdue Love Letter to Search

15y Gary Stein

An Overdue Love Letter to Search

Three reasons why I truly do love search and find it fascinating and engaging. Read More...

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The Tablet: It's Not Business, It's Personal
Media

The Tablet: It's Not Business, It's Personal

15y Melinda Krueger

The Tablet: It's Not Business, It's Personal

What is a tablet and how can you get your mobile marketing customers to take notice? Read More...

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7 Questions for Online Publishers Association's Pam Horan
Media

7 Questions for Online Publishers Association's Pam Horan

15y Anna Maria Virzi

7 Questions for Online Publishers Association's Pa...

Trade association president discusses outlook for publishers and advertisers in 2012. Read More...

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NYC Marathon App Includes Hyperlocal Offers From Subway
Media

NYC Marathon App Includes Hyperlocal Offers From Subway

15y Lisa Lacy

NYC Marathon App Includes Hyperlocal Offers From S...

Mobile app will push messages to race watchers near chain locations. Read More...

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For Third Time, CBS Stars Take Over Social Media Accounts
Social

For Third Time, CBS Stars Take Over Social Media Accounts

15y Lisa Lacy

For Third Time, CBS Stars Take Over Social Media A...

Primetime talent will rule the Facebook and Twitter accounts of their shows for a week. Read More...

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Winning Email Marketing Tactics for SMBs in China
Asia

Winning Email Marketing Tactics for SMBs in China

15y Francis Kwok

Winning Email Marketing Tactics for SMBs in China

Consider these winning tactics to acquire new customers and retain existing ones. Read More...

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YouTube and Hulu to Take On Cable TV Industry
Asia

YouTube and Hulu to Take On Cable TV Industry

15y Adaline Lau

YouTube and Hulu to Take On Cable TV Industry

Will ad revenue on traditional TV suffer as audiences increasingly rely on smartphones, gaming consoles, and other devices to view videos? Read More...

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2012 Campaign Video: Priorities USA
Marketing

2012 Campaign Video: Priorities USA

15y Kate Kaye

2012 Campaign Video: Priorities USA

The latest produced video from Obama-supporting super PAC, Priorities USA. Read More...

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Ford Mustang Rides Social App For Sales Leads
Automotive

Ford Mustang Rides Social App For Sales Leads

15y Christopher Heine

Ford Mustang Rides Social App For Sales Leads

Media plan includes Facebook and Twitter ad buys. Read More...

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Big Brands Use Foursquare for Goodwill Marketing
Social

Big Brands Use Foursquare for Goodwill Marketing

15y Christopher Heine

Big Brands Use Foursquare for Goodwill Marketing

Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt. Read More...

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Publicis to Acquire Wangfan
Asia

Publicis to Acquire Wangfan

15y Guest

Publicis to Acquire Wangfan

Shanghai-based digital agency's clients include Puma and General Motors. Read More...

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REI Runs First-Ever National Google 'Offer'
Social

REI Runs First-Ever National Google 'Offer'

15y Christopher Heine

REI Runs First-Ever National Google 'Offer'

Google's move comes one day ahead of Groupon IPO. Read More...

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IAB Wants Audit of Ad Verification Systems
Display Advertising

IAB Wants Audit of Ad Verification Systems

15y Kate Kaye

IAB Wants Audit of Ad Verification Systems

Industry group worked with the Media Rating Council to craft ad verification guidelines. Read More...

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