Yahoo Hong Kong emerges as one beneficiary of the largesse. Read More...
View articleWe created a video for a movie that attracted close to 8 million views in five weeks. Consider these winning factors to viral success. Read More...
View articleTheLadders and GoDaddy get low scores in ad effectiveness study. Read More...
View articleOffline event bolsters "people talking about this" metric for the baseball brand. Read More...
View articleAs Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Read More...
View articleSearch and display ads counter allegations. Read More...
View articleAndroid, iPhone, and Windows apps arrive as service expands to 80 zip codes in the Seattle area Read More...
View articleA much-anticipated product promises to have a direct impact on search visibility and social engagement. Read More...
View articleLook at the commitment that Walmart is making. Read More...
View articleWhat big marketers should look for in a next-generation data management platform. Read More...
View articleKeep in mind upfront costs, backend costs, and the true value of the resulting email address. Read More...
View articleGetting the most out of IT involves more conversation than documents. Here are five ways that marketing and IT departments can better work together. R...
View articleUnderstanding the landscape of display advertising. Read More...
View articleSocial and mobile efforts play off "so wrong" gift giving. Read More...
View articleWill the real [fill in the blank] come forward? Read More...
View articleInternet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Read More...
View articleThe three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Read More...
View articleVideo ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Read More...
View articleResearch firm examines the reach of three ad networks and a women's interest site for an advertiser. Read More...
View articleGoogle has to provide a "+" to users and provide a completely different experience if it wants to surpass Facebook. Read More...
View articleSeven ways to drive more conversation with Latinos on Facebook. Read More...
View articleLocal targeting lets retailers and other advertisers target based on consumers' home addresses and measure impact on sales. Read More...
View articleWill a tool encourage consumers to save, share, click, and engage with ads? Read More...
View articleBrands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Read More...
View articleToyota and Pepsi are among the early adopters of Google+ Pages. Read More...
View articleAddition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...
View articleNisenholtz helped give the Times its reputation for digital innovation. Read More...
View article