Local Marketing Checklist - Reprioritizing the Opportunity
Local

Local Marketing Checklist - Reprioritizing the Opportunity

15y Gregg Stewart

Local Marketing Checklist - Reprioritizing the Opp...

Seven elements that make up a well-constructed local campaign. Read More...

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Crafting Your Way to Your Next Job
Marketing

Crafting Your Way to Your Next Job

15y Anna Papadopoulos

Crafting Your Way to Your Next Job

You should be managing your career instead of jumping from job to job without a clear vision. Read More...

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Location-Based Advertising: The Importance of Location to Advertising
Asia

Location-Based Advertising: The Importance of Location to Advertising

15y Darren Yan

Location-Based Advertising: The Importance of Loca...

Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in ...

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Only a 'Punk' Wouldn't Volunteer for Ron Paul, Says New Video
Marketing

Only a 'Punk' Wouldn't Volunteer for Ron Paul, Says New Video

15y Kate Kaye

Only a 'Punk' Wouldn't Volunteer for Ron Paul, Say...

Quirky Ron Paul video promotes a "Phone bankers for Ron Paul" Facebook group. Read More...

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Heinz Turns Facebook Flub Into Engagement Flurry
Social

Heinz Turns Facebook Flub Into Engagement Flurry

15y Christopher Heine

Heinz Turns Facebook Flub Into Engagement Flurry

Brand authored hundreds of posts after product launch went bad. Read More...

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Web Freedom Groups Spar With Hollywood in SOPA Fight Online
Media

Web Freedom Groups Spar With Hollywood in SOPA Fight Online

15y Kate Kaye

Web Freedom Groups Spar With Hollywood in SOPA Fig...

Open Internet advocates warn against censorship as Hollywood backs an online piracy bill. Read More...

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Bratz Uses Augmented Reality for Holiday Doll Push
Ecommerce

Bratz Uses Augmented Reality for Holiday Doll Push

15y Susan Kuchinskas

Bratz Uses Augmented Reality for Holiday Doll Push

Bratz hopes the codes and an AR game associated with them can make holiday sales sparkle. Read More...

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PJ Pereira: How a Branded 'Social Film' Hooked Gamers
Media

PJ Pereira: How a Branded 'Social Film' Hooked Gamers

15y Joan Voight

PJ Pereira: How a Branded 'Social Film' Hooked Gam...

Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own. Read More...

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Facebook Advertising - Who Owns It?
Marketing

Facebook Advertising - Who Owns It?

15y Robin Neifield

Facebook Advertising - Who Owns It?

On one side you have media buyers and search pros that live and breathe CPC advertising and on the other you have the social media team who knows the ...

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Behaviorally-Targeted Email Arrives at Last
Data insights

Behaviorally-Targeted Email Arrives at Last

15y Rob Graham

Behaviorally-Targeted Email Arrives at Last

One company is making inroads against poor marketing practices that seem to care little about message or relevance. Read More...

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Why Companies Should Invest in Google+ Brand Pages
Search

Why Companies Should Invest in Google+ Brand Pages

15y Crispin Sheridan

Why Companies Should Invest in Google+ Brand Pages

Three unique elements that you should consider before writing Google+ brand pages off. Read More...

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Reflecting on the Future for B2B Email
Email

Reflecting on the Future for B2B Email

15y Mike Hotz

Reflecting on the Future for B2B Email

Following many years of little change to the B2B marketer's approach to email marketing, 2011 proved to be the year of email marketing maturity. Read ...

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Social Media for B2B Businesses: Missed Opportunity?
Asia

Social Media for B2B Businesses: Missed Opportunity?

15y RP Singh

Social Media for B2B Businesses: Missed Opportunit...

There's a need to follow an organised approach for social media and here are some steps B2B marketers can follow. But before that, let's debunk some m...

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Velti Buys UK's Mobile Interactive Group for $25M
Data insights

Velti Buys UK's Mobile Interactive Group for $25M

15y ClickZ News Staff

Velti Buys UK's Mobile Interactive Group for $25M

MIG serves 300 customers, including PepsiCo, Skype and Sony. Read More...

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Google+ Integrates With Social Media Brand Platforms
Social

Google+ Integrates With Social Media Brand Platforms

15y Kate Kaye

Google+ Integrates With Social Media Brand Platfor...

Buddy Media and Hearsay are among the firms adding Google+ functionality to their systems. Read More...

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Mobile Shopping to Leap This Holiday Season
Media

Mobile Shopping to Leap This Holiday Season

15y Susan Kuchinskas

Mobile Shopping to Leap This Holiday Season

Close to 11 percent of users accessed a retail site from a mobile device in October, up from 4.2 percent a year ago. Read More...

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Tech and Finance Among Fast-Growing Mobile Ad Groups
Media

Tech and Finance Among Fast-Growing Mobile Ad Groups

15y Susan Kuchinskas

Tech and Finance Among Fast-Growing Mobile Ad Grou...

Millenial Media's Q3 report highlights spending shifts in mobile. Read More...

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Ford Taps Zynga for 'Words With Friends' Promo
Social

Ford Taps Zynga for 'Words With Friends' Promo

15y Lisa Lacy

Ford Taps Zynga for 'Words With Friends' Promo

Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy. Read More...

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Understanding the Seasonality of Email Marketing
Advanced Email Marketing

Understanding the Seasonality of Email Marketing

15y Tal Nathan

Understanding the Seasonality of Email Marketing

Five questions to ask yourself about your 2011 holiday email programs. Read More...

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Narrative of Your Audience
Acquisition

Narrative of Your Audience

15y Tim Ash

Narrative of Your Audience

If you want to understand your audience, you need to step outside of your own needs and experience the world from their perspective. Read More...

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No Shortage of Predictions at ad:tech NY 2011
Media

No Shortage of Predictions at ad:tech NY 2011

15y Hollis Thomases

No Shortage of Predictions at ad:tech NY 2011

Predictions, statistics, and tidbits from the latest ad:tech conference. Read More...

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Marketing Through Diversity
Marketing

Marketing Through Diversity

15y Giovanni Rodriguez

Marketing Through Diversity

In a world where your customer is ever changing, it sometimes "takes one to know one." Read More...

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Smell That Fresh Update Excitement?
Search

Smell That Fresh Update Excitement?

15y Sage Lewis

Smell That Fresh Update Excitement?

Another day, another Google update. Read More

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Online Buyer Behavior 101 and the Many Paths to Conversion
Marketing

Online Buyer Behavior 101 and the Many Paths to Conversion

15y Charles Nicholls

Online Buyer Behavior 101 and the Many Paths to Co...

Why 97% of site visitors don't buy and what e-commerce marketers can do about it. Read More...

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A Guide for Selling Search: 7 Proven Strategies
Asia

A Guide for Selling Search: 7 Proven Strategies

15y Andy Radovic

A Guide for Selling Search: 7 Proven Strategies

As an industry in search, particularly in Asia, we need to pay more attention on selling to be competitive, win new businesses, and drive innovation f...

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LBi Buys Mr. Youth for Millennial Marketing Overseas
Community Management

LBi Buys Mr. Youth for Millennial Marketing Overseas

15y Kate Kaye

LBi Buys Mr. Youth for Millennial Marketing Overse...

Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India. Read More...

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Local Digital Ad Revenue to Hit $23.3 Billion This Year
Local

Local Digital Ad Revenue to Hit $23.3 Billion This Year

15y Kate Kaye

Local Digital Ad Revenue to Hit $23.3 Billion This...

BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Read More...

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