SES Singapore 2011 Coverage #SESSG
Asia

SES Singapore 2011 Coverage #SESSG

14y Adaline Lau

SES Singapore 2011 Coverage #SESSG

Digital marketing experts share best practices and discuss emerging trends in Asia Pacific for search, social, mobile, video, and display advertising....

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The Revolution Will (Likely) Not Be Televised
Asia

The Revolution Will (Likely) Not Be Televised

14y Jeff Lippold

The Revolution Will (Likely) Not Be Televised

Why Japanese TV stations and the Internet can't get along. Read More...

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2012 Campaign Video: Buddy Roemer
Marketing

2012 Campaign Video: Buddy Roemer

14y Kate Kaye

2012 Campaign Video: Buddy Roemer

Produced videos from the Buddy Roemer 2012 campaign. Read More...

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Gallery: What Cyber Monday Looks Like
Media

Gallery: What Cyber Monday Looks Like

14y ClickZ News Staff

Gallery: What Cyber Monday Looks Like

Snapshots of the web's top sites on a key shopping day. Read More...

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Web Ads Drove Ed Lee '2 Legit' Video to Actual Voters
Marketing

Web Ads Drove Ed Lee '2 Legit' Video to Actual Voters

14y Kate Kaye

Web Ads Drove Ed Lee '2 Legit' Video to Actual Vot...

A group supporting newly-elected San Francisco Mayor used online ads to be sure voters saw viral hit. Read More...

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Black Friday E-Commerce by the Numbers
Media

Black Friday E-Commerce by the Numbers

14y Zachary Rodgers

Black Friday E-Commerce by the Numbers

Mobile contributed to a big year-over-year increase in consumer spending activity. Read More...

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Corporate Social Media Strategy
Social

Corporate Social Media Strategy

14y Nick Cifuentes

Corporate Social Media Strategy

Managing social within a business framework. Read More

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3 Tips for Understanding and Acting on User Intent
Search

3 Tips for Understanding and Acting on User Intent

14y Ron Jones

3 Tips for Understanding and Acting on User Intent

Target the right keywords and serve up the appropriate content that will lead to more engaged visitors that are more likely to convert with these tips...

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Do Opt-In Lists Really Perform Better Than Opt-Out?
Email

Do Opt-In Lists Really Perform Better Than Opt-Out?

14y Jeanne Jennings

Do Opt-In Lists Really Perform Better Than Opt-Out...

A case study that shows how opt-out lists performed compared to opt-in lists. Read More...

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Twitter Rivalry: Goodby's Geiger vs. Wieden's Gleeson
Social

Twitter Rivalry: Goodby's Geiger vs. Wieden's Gleeson

14y Joan Voight

Twitter Rivalry: Goodby's Geiger vs. Wieden's Glee...

The Twitter lives of two digital execs. Read More...

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How Attribution Models in Web Analytics Can Help Marketers
Analytics

How Attribution Models in Web Analytics Can Help Marketers

14y Michael Xu

How Attribution Models in Web Analytics Can Help M...

"Attribution model" is originally a concept in social psychology, referring to how individuals explain causes of behavior and events. That's exactly w...

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Nokia Showcases Social Saavy in Indonesia
Asia

Nokia Showcases Social Saavy in Indonesia

14y Anna Maria Virzi

Nokia Showcases Social Saavy in Indonesia

Campaign for mobile phone in Indonesia featured special social tool for consumers. Read More...

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Exclusive: Facebook Marketing Results From 6 Major Brands
Social

Exclusive: Facebook Marketing Results From 6 Major Brands

14y Christopher Heine

Exclusive: Facebook Marketing Results From 6 Major...

Mazda, Ford, Levi's, and others reveal case studies. Read More...

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Holiday E-Commerce Lookin' Good
Marketing

Holiday E-Commerce Lookin' Good

14y Susan Kuchinskas

Holiday E-Commerce Lookin' Good

Online sales for the holiday season are already up 14 percent over last year. Read More...

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Think Beyond the Desktop - Social Is Going Mobile
Social

Think Beyond the Desktop - Social Is Going Mobile

14y Liana Evans

Think Beyond the Desktop - Social Is Going Mobile

Four ways to make sure your consumers can connect with you on their smartphones. Read More...

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Black Friday: Social Shopping 1.0
Marketing

Black Friday: Social Shopping 1.0

14y Chris Copeland

Black Friday: Social Shopping 1.0

Retailers must evolve online and cultivate a culture of social shopping that goes beyond in-store deals. Read More...

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Groupon: Is It the Deals or the Copy?
B2C Email Marketing

Groupon: Is It the Deals or the Copy?

14y Brian Massey

Groupon: Is It the Deals or the Copy?

Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Read More...

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How MTAs Handle Bounces
Email

How MTAs Handle Bounces

14y Dennis Dayman

How MTAs Handle Bounces

A look at how bounces are handled in the underbelly of the Internet. Read More...

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Breaking Down the Barriers of Tiering Inventory
Display Advertising

Breaking Down the Barriers of Tiering Inventory

14y Nicolle Pangis

Breaking Down the Barriers of Tiering Inventory

A look at the advantages of an ecosystem without tiered inventory. Read More...

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Oh Behave! How Collaboration Can Lead to Efficiency and Innovation
Data insights

Oh Behave! How Collaboration Can Lead to Efficiency and Innovation

14y Amy Manus

Oh Behave! How Collaboration Can Lead to Efficienc...

Three types of behavior that comprise and lead to equitable collaboration. Read More...

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Sega Uses Try-and-Buy Ad for Samurai Bloodshow
Media

Sega Uses Try-and-Buy Ad for Samurai Bloodshow

14y Susan Kuchinskas

Sega Uses Try-and-Buy Ad for Samurai Bloodshow

A mobile ad comes with a full-screen game demo and download option. Read More...

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Walmart's Internet Radio Ads Tuned to Black Friday
Media

Walmart's Internet Radio Ads Tuned to Black Friday

14y Christopher Heine

Walmart's Internet Radio Ads Tuned to Black Friday

Big box retailer will target music listeners by genre. Read More...

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At Wired Store in Times Square, Buick Goes Mobile... and Aerial
Media

At Wired Store in Times Square, Buick Goes Mobile... and Aerial

14y Lisa Lacy

At Wired Store in Times Square, Buick Goes Mobile....

A holiday installation uses tablets and wind to showcase the 2012 LaCrosse. Read More...

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Target's Facebook Engagement Beating Kohl's By 7X
Social

Target's Facebook Engagement Beating Kohl's By 7X

14y Christopher Heine

Target's Facebook Engagement Beating Kohl's By 7X

Social stats show one retailer is clearly besting another in the days before Black Friday. Read More...

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Toyota Ads Launch in Yahoo's Livestand iPad App
Data insights

Toyota Ads Launch in Yahoo's Livestand iPad App

14y Zachary Rodgers

Toyota Ads Launch in Yahoo's Livestand iPad App

Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012. Read More...

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A Season of Cause Marketing on Facebook, Twitter
Data insights

A Season of Cause Marketing on Facebook, Twitter

14y Christopher Heine

A Season of Cause Marketing on Facebook, Twitter

Social media propels brand goodwill efforts. Read More...

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The Last-Minute Holiday Marketing Checklist
Social

The Last-Minute Holiday Marketing Checklist

14y Sundeep Kapur

The Last-Minute Holiday Marketing Checklist

Ten tips that can help drive you toward perfect engagement this holiday season. Read More...

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