A blueprint to selecting visuals that boost SEO in a TikTok-centric world
Brand experience

A blueprint to selecting visuals that boost SEO in a TikTok-centric world

3y Matthew O'Such

A blueprint to selecting visuals that boost SEO in...

Marketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...

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Future of marketing: will generative AI mean everything or nothing?
Artificial intelligence

Future of marketing: will generative AI mean everything or nothing?

3y Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability
Advertising & Promotion

B2B advertising doesn’t need to be boring: why creativity is a key driver o...

3y Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Five levers of a successful B2B influencer marketing strategy
B2B

Five levers of a successful B2B influencer marketing strategy

3y Tatum Van Andel

Five levers of a successful B2B influencer marketi...

Understand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...

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Four hallmarks of a successful agent-client relationship
Collaboration

Four hallmarks of a successful agent-client relationship

3y JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Marketing to the CFO
Collaboration

Marketing to the CFO

3y Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

3y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement
322023

Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and...

3y Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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Scaling ecommerce brands in 2023: Strategies and best practices
322023

Scaling ecommerce brands in 2023: Strategies and best practices

3y Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS
322023

Unveiling Meta's contribution to top-of-funnel relative ROAS

3y Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023
322023

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

3y Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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Why zero-party marketing is a great value exchange for Gen Z
Data-Driven Marketing

Why zero-party marketing is a great value exchange for Gen Z

3y Kaeya Majmundar

Why zero-party marketing is a great value exchange...

Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...

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Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more
322023

Exploring the most interesting "alternative" channels: Pinterest, Performan...

3y Jamie Bolton

Exploring the most interesting "alternative" chann...

With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...

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Balancing data privacy and marketing measurement: Navigating the evolving landscape
322023

Balancing data privacy and marketing measurement: Navigating the evolving l...

3y Sanchari Sengupta (Team ClickZ...

Balancing data privacy and marketing measurement: ...

Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...

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Preparing for the third act: We’re getting marketing personalization all wrong
Content & Experience

Preparing for the third act: We’re getting marketing personalization all wr...

3y Nick Masters

Preparing for the third act: We’re getting marketi...

The transition to Web3 and increasing emphasis on anonymity highlights the need for new approaches in content creation, distribution, and engagement w...

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Optimizing mass personalization with psychographic user journeys
Personalization

Optimizing mass personalization with psychographic user journeys

3y Franklin Parrish

Optimizing mass personalization with psychographic...

Mass personalization campaigns are designed to build and enhance user engagement throughout the digital experience. Franklin Parrish explains how to d...

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iOS 14 uncovers measurement vulnerabilities for business
322023

iOS 14 uncovers measurement vulnerabilities for business

3y Jamie Bolton

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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Sonic branding 101: A marketer’s toolkit for next-gen connection through sound
Sonic Branding

Sonic branding 101: A marketer’s toolkit for next-gen connection through so...

3y Michele Arnese

Sonic branding 101: A marketer’s toolkit for next-...

Sonic brand cues improve the likelihood of brand attention by 8.53 times, making them the most effective asset a brand can invest in. When sound is co...

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Maximizing value marketing in unprecedented economic times
Strategy

Maximizing value marketing in unprecedented economic times

3y Ahab Nimry

Maximizing value marketing in unprecedented econom...

While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging...

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Preparing for smart targeting in the wake of Apple's ATT framework
Data management

Preparing for smart targeting in the wake of Apple's ATT framework

3y Adrienne Rice

Preparing for smart targeting in the wake of Apple...

With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...

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Greenwashing won't wash: How brands should communicate their ESG strategy
Strategy

Greenwashing won't wash: How brands should communicate their ESG strategy

3y Edward Coram James

Greenwashing won't wash: How brands should communi...

Amidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to ...

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How Nickelodeon’s influencer families are creating benchmark-breaking content
Influencer Marketing

How Nickelodeon’s influencer families are creating benchmark-breaking conte...

3y Benjamin Broomfield

How Nickelodeon’s influencer families are creating...

How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...

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How niche marketing can win customers from your competitors
Customer experience

How niche marketing can win customers from your competitors

3y Benjamin Broomfield

How niche marketing can win customers from your co...

"Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missi...

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Why SurveyMonkey stepped away from traditional B2B creative
B2B

Why SurveyMonkey stepped away from traditional B2B creative

3y Benjamin Broomfield

Why SurveyMonkey stepped away from traditional B2B...

"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...

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30 DTC brands that showcased exceptional performance in Q4
322023

30 DTC brands that showcased exceptional performance in Q4

3y Jamie Bolton

30 DTC brands that showcased exceptional performan...

The COVID-19 pandemic has drastically changed consumer buying habits, leading to an explosive growth of DTC companies Read More...

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Twelve industry experts answer: What makes a great marketing leader?
Digital Leaders

Twelve industry experts answer: What makes a great marketing leader?

3y Benjamin Broomfield

Twelve industry experts answer: What makes a great...

Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learni...

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De-Positioning: The brand strategy mastered by Apple and Starbucks
Strategy

De-Positioning: The brand strategy mastered by Apple and Starbucks

3y Todd Irwin

De-Positioning: The brand strategy mastered by App...

Once you’ve created a strong brand that works to position itself in the market by de-positioning the competition, your business will grow more efficie...

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