As people increasingly move from simply finding information to conducting their everyday tasks online, the search paradigm needs to shift. Read More...
View articleControversial behavioral ad targeter finally rolls out a full launch after difficulties in U.K. and U.S. markets. Read More...
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View articleUnderstand the 10 key elements of a landing page from headline to presentation. Read More...
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View articleM&C operates in 16 markets, but had no dedicated mobile arm until now. Read More...
View articleEastman replaces Rosemary Ryan, who left this week along with the 146-year-old agency's chief creative officer. Read More...
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View articleMakes site visitor retargeting available to marketers large and small. Read More...
View articleNew research from comScore pokes holes in the theory that people watch TV online primarily to avoid advertising. Read More...
View articleVideo ad network hopes enhanced offering draws more attention from big brands. Read More...
View articleAn online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice. Read More...
View articleAre trends and experiences from SXSW any indication of how mobile will evolve in the rest of the United States? Read More...
View articleCase study: Discovery Channel's campaign for its new nature documentary series offers lessons in best practices for media buyers and planners. Read Mo...
View articleUPDATE: The news and opinion site has teamed with Focus Media and Marketing, a marketing sales and consulting firm with strong ties to automotive bran...
View articleOnline tourney sponsor State Farm expects 'make-good' in response to bizarre occurrence. Read More...
View articleMobile ad platform AdMarvel has teamed with Gannett-owned rich media ad firm PointRoll to enable expandable and highly-interactive ads on the iPad. Re...
View articleBrand verification firm links up with AudienceScience, Break Media, MediaMath, and others. Read More...
View articleEmbracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Read More...
View articleHow your company's PR, HR, IT, customer service, and search marketing teams can help your social media efforts succeed. Read More...
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View articleWith a new set of reports, Google lets advertisers track search ad "assists" and other pre-conversion ad data. Read More...
View articleA Chinese official has denounced Google's move as "totally wrong." Read More...
View articleThe EU court rejected a case brought by luxury goods firm LVMH group which argued Google should prevent the sale of trademarked brand names as ad keyw...
View articleSmall businesses spent 111 percent more on SEM during Q4 compared to '08, according to a new report from WebVisible. Read More...
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