During a congressional hearing yesterday, the Direct Marketing Association cited concern that increased FTC authority could negatively affect the onli...
View articleGorilla Nation, AtomicOnline, and others now have a new public face and name: Evolve Media. Read More...
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View articleAnalyze this: One model allocates e-mail exactly 0.0 percent of attribution for large advertisers. That's hard to believe. Read More...
View articleGoogle is reviewing a letter allegedly sent from 27 ad partners in China suggesting their businesses may fail if the search giant pulls out from the c...
View articleFollowing the footsteps of analytics firms, e-mail companies like Responsys, StrongMail, and ExactTarget offer products to help marketers manage socia...
View articleIrish eyes may be smiling, but Guinness fans can pose however they want in a new photo-based Facebook promotion. Read More...
View articleWho are the top social media thought leaders? It's your turn to decide. Cast your vote on Facebook. Read More...
View articleIs it worth risking overall inbox deliverability for some data of dubious value and unknown origin? Read More...
View articleAsking these questions will help you determine whether behavioral targeting is appropriate for your brand. Read More...
View articleAnyone can read about SEO and talk a pretty good game. Here are best practices to consider when recruiting an SEO for your team. Read More...
View articleWith new ad templates, the goal is to make InVideo ads available to legions of small business advertisers. Read More...
View articleFacebook tops Google in U.S. visits according to Hitwise, but that says little about its position relative to other online firms. Read More...
View articleNew ad type offers closer integration with content. Read More...
View articleWhat are you getting back from your social media efforts? Here are some ways to find out. Read More...
View articleNo matter how iconic your brand is, no one is immune to tarnishing. Google should reinvest with the consumers so that they will be forgiving if contro...
View articleQ&A: Jonathan Blum, a technology writer and analyst, weighs in on Google, LinkedIn, Twitter, Facebook, and their business models. Read More...
View articleDevelop your marketing strategy with content, advocacy, fans, and engagement. Read More...
View articlePortal sales vet Joanne Bradford is leaving Yahoo for Demand Media, her third job in less than two years. Read More...
View articleAligns with demand-side platforms to make ad inventory accessible in real-time, a crucial feature for ad exchange buyers. Read More...
View articleAgreement marks the latest offline-online data integration as industry continues to wheel and deal. Read More...
View articleDespite buzz around behavioral targeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S. Rea...
View articleIndependent video programs increasingly rely on live-read ad placements, which are effective and virtually effortless to produce. Read More...
View articleWhether you like it or not, your e-mail marketing message is being evaluated in three ways. Read More...
View articleSome Web sites sacrifice conversions in the name of "coolness." Is yours one of them? Read More...
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