A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as se...
View articleBlend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say. Read More...
View articleMarketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority. Read More...
View articleThe brand's teens-based referrals program is being supported by a multifaceted digital push. Read More...
View articleOngoing technology advances make the digital signage space all the more interesting for marketers. Read More...
View articleSmall businesses need to start paying attention to their local search results, or suffer the consequences. Read More...
View articleHow to promote user-generated content to turn commentators and readers into customers. Read More...
View articleAs digital ad creative gets more complex, here are eight ways to minimize problems when executing campaigns. Read More...
View articleMobile expert assumes newly created role at IPG-owned Initiative. Read More...
View articleRight-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media. Read More...
View articleSystem bills advertisers only after customers verifiably interact with online ads and later return to make a purchase. Read More...
View articleA checklist for blending social media into the PR mix. Read More...
View articleHow one retailer tried to create list growth with its sign-up e-mail and how it could have done better. First in a two-part series. Read More...
View articleA look at tools in search marketing and social media to assist with keyword research to help inform online marketing campaigns. Read More...
View articleSearch brand picks up 400,000 new 'fans' in 19 hours and immediately uses increased presence. Read More...
View articleFour out of five Fortune 1000 firms don't address the Spanish-speaking demo on social sites. Read More...
View articleA guide that's packed with case studies and practical exercises will help marketers get started or enhance existing strategies for the social network....
View articleA look at what to expect at the showdown between SEO and PPC at SES New York. Read More...
View articleChase, Citibank, and Bank of America all miss the mark on succeeding on multiple channels. Don't make the same mistake. Read More...
View articleMicrosoft CEO Steve Ballmer's view on the future of Bing and getting into the search game. Read More...
View articleNew commissioner, Julie Brill, has always made privacy protection a top priority throughout her career. Read More...
View articleTakes into account vagaries of screen resolution, screen size, and browser type that can push an ad placement out of view. Read More...
View articleEmailStatCenter.com found that in-house e-mail marketers managing large budgets and dedicated teams earn more than their agency counterparts. Read Mor...
View articleFitness chain teams up with Universal Music Group to distribute 4.5 million downloads. Read More...
View articleIt's important to know which types of measurement consultants you should have in your employ. Here's a list of the most important. Read More...
View articleCreate a "revenue tree" to build up strengths and identify weaknesses in your e-mail marketing program. Read More...
View articleWhy the laws of duality, the opposite, and others no longer hold true. Second in a three-part series. Read More...
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