Interactive Video for the Veeple
Media

Interactive Video for the Veeple

16y Tessa Wegert

Interactive Video for the Veeple

Clickable video technology is here. Veeple is paving the way for digital marketers to facilitate interactive and actionable video. Read More...

View article
Facebook Analytics War Heats Up
Media

Facebook Analytics War Heats Up

16y Kate Kaye

Facebook Analytics War Heats Up

Only a few days after WebTrends spurred excitement over its new Facebook tracking capabilities, competitors Omniture and Coremetrics have unveiled the...

View article
Hulu Headwinds: Video Site Loses 'Daily Show' and 'Colbert Report'
Media

Hulu Headwinds: Video Site Loses 'Daily Show' and 'Colbert Report'

16y Zachary Rodgers

Hulu Headwinds: Video Site Loses 'Daily Show' and ...

Shows to be pulled after Viacom negotiations break down. Read More...

View article
Hulu-esque Video Site Launches in Russia
Marketing

Hulu-esque Video Site Launches in Russia

16y Jack Marshall

Hulu-esque Video Site Launches in Russia

Content will me monetized with video ads and overlays. Read More...

View article
New Razorfish Division a Sign of Digital Health Market Appeal
Media

New Razorfish Division a Sign of Digital Health Market Appeal

16y Kate Kaye

New Razorfish Division a Sign of Digital Health Ma...

Agency not known for launching vertical units creates a practice serving healthcare, pharmaceuticals, and related advertisers. Read More...

View article
NYTimes Launches Network of Retail Screens, GM Among First Advertisers
Media

NYTimes Launches Network of Retail Screens, GM Among First Advertisers

16y Christopher Heine

NYTimes Launches Network of Retail Screens, GM Amo...

Nearly 900 screens create new mobile and contextual ad sales for NYT while supporting print editions. Read More...

View article
Vitrue Tool Lets Marketers Self-Publish to Facebook News Feed
Media

Vitrue Tool Lets Marketers Self-Publish to Facebook News Feed

16y Douglas Quenqua

Vitrue Tool Lets Marketers Self-Publish to Faceboo...

Helps brands push coupons, quizzes and other applications to where the action is. Read More...

View article
Social Search's Algorithm
Search

Social Search's Algorithm

16y Mark Jackson

Social Search's Algorithm

Can Twitter - with an assist from Google - start to deliver higher quality search results? Read More...

View article
Small Business Has Big E-mail Marketing Opportunity
Email

Small Business Has Big E-mail Marketing Opportunity

16y Stephanie Miller

Small Business Has Big E-mail Marketing Opportunit...

How are you using e-mail marketing to grow your small business? Learn what some top e-mail marketers would advise. Read More...

View article
Avoid Social Media Missteps by Researching Your Audience
Social

Avoid Social Media Missteps by Researching Your Audience

16y Liana Evans

Avoid Social Media Missteps by Researching Your Au...

Learn from Nestlé's social media marketing faux pas. Read More...

View article
Dynamic Ads Need Dynamic Landing Pages
Data insights

Dynamic Ads Need Dynamic Landing Pages

16y Brian Massey

Dynamic Ads Need Dynamic Landing Pages

Who's catching your clicks? To maximize leads and sales, eliminate the unexpected. Read More...

View article
Suzuki Hopes Facebook Game Drives Home New 'Fans'
Media

Suzuki Hopes Facebook Game Drives Home New 'Fans'

16y Christopher Heine

Suzuki Hopes Facebook Game Drives Home New 'Fans'

Carmaker also deploys SEM, displays, radio-SMS play, and video seeds for its Kizashi model. Read More...

View article
New Research: SMB E-mailers Using More Social Media & Video
Media

New Research: SMB E-mailers Using More Social Media & Video

16y Christopher Heine

New Research: SMB E-mailers Using More Social Medi...

Ninety percent plan to integrate Facebook and Twitter into their 2010 e-mail campaigns. Read More...

View article
Ad Network Buy Drives Tune-Ins for HGTV's 'Design Star'
Media

Ad Network Buy Drives Tune-Ins for HGTV's 'Design Star'

16y Lisa Lacy

Ad Network Buy Drives Tune-Ins for HGTV's 'Design ...

Buy on Google Content Network, AOL, and ValueClick gives reality series a ratings boost. Read More...

View article
Can This Rutabaga Get More Fans Than...?
Marketing

Can This Rutabaga Get More Fans Than...?

16y Gary Stein

Can This Rutabaga Get More Fans Than...?

If your goal is to get as many people as possible to opt in to a relationship with you, stop reading this now. Read More...

View article
Turning One Ad Impression Into Ten
Media

Turning One Ad Impression Into Ten

16y Harry Gold

Turning One Ad Impression Into Ten

Ten tactics to increase the number of ad impressions delivered for little or no additional cost. Read More...

View article
BT Could Face Criminal Action in the U.K. After Phorm Trials
Marketing

BT Could Face Criminal Action in the U.K. After Phorm Trials

16y Jack Marshall

BT Could Face Criminal Action in the U.K. After Ph...

U.K. Crown Prosecution Service mulls over suggestions that BT broke data protection laws. Read More...

View article
AOL Sells Affiliate Firm buy.at
Media

AOL Sells Affiliate Firm buy.at

16y Jack Marshall

AOL Sells Affiliate Firm buy.at

U.K.-based network offloaded after just two years. Read More

View article
ComScore Revises Winter Games Data, NBC Is Biggest Loser
Media

ComScore Revises Winter Games Data, NBC Is Biggest Loser

16y Christopher Heine

ComScore Revises Winter Games Data, NBC Is Biggest...

New numbers appear to hurt NBC, boost Yahoo among online sports publishers. Read More...

View article
Social Media Helps Some Small Businesses Endure Bad Economy
Media

Social Media Helps Some Small Businesses Endure Bad Economy

16y Christopher Heine

Social Media Helps Some Small Businesses Endure Ba...

Facebook and Twitter boost ice cream and confectionery start-ups, as well as pizza joint. Read More...

View article
Social Media Ad Network LifeStreet Acquires Ad Network from Competitor SocialCash
Media

Social Media Ad Network LifeStreet Acquires Ad Network from Competitor Soci...

16y Douglas Quenqua

Social Media Ad Network LifeStreet Acquires Ad Net...

LifeStreet media employs about 60 people, and SocialCash about 15. Read More...

View article
Is 'Hyperlocal' Just Hype?
Marketing

Is 'Hyperlocal' Just Hype?

16y Sean Carton

Is 'Hyperlocal' Just Hype?

Why haven't hyperlocal sites taken off? Here are three reasons. Read More...

View article
Don't Always Listen to the Experts
Email

Don't Always Listen to the Experts

16y Jeanniey Mullen

Don't Always Listen to the Experts

When considering the advice of experts, ensure that it takes into account your company's - and customers' - needs. Read More...

View article
Webtrends Feeds Facebook Data Craving
Media

Webtrends Feeds Facebook Data Craving

16y Kate Kaye

Webtrends Feeds Facebook Data Craving

A new analytics offering from Webtrends aims to improve Facebook measurement, which could benefit both firms. Read More...

View article
Domino's Ignores Olympics Sponsorship Rules on Facebook and Twitter
Media

Domino's Ignores Olympics Sponsorship Rules on Facebook and Twitter

16y Christopher Heine

Domino's Ignores Olympics Sponsorship Rules on Fac...

$5.99 pizza deals and other online posts represent "blatant ambush marketing," expert says. Read More...

View article
'Save a Dog' Facebook App Draws Pet Care Sponsors
Media

'Save a Dog' Facebook App Draws Pet Care Sponsors

16y Lisa Lacy

'Save a Dog' Facebook App Draws Pet Care Sponsors

DogTime Media offers animal rescue apps for cat and dog lovers. Sponsors like Hill's Science Diet and Fresh Step are all over it. Read More...

View article
Microsoft Lets CPGs Target Users Based on Store Purchases
Media

Microsoft Lets CPGs Target Users Based on Store Purchases

16y Zachary Rodgers

Microsoft Lets CPGs Target Users Based on Store Pu...

Latest in a string of deals combining offline and online consumer data. Read More...

View article
1 605 606 607 608 609 1,702