A U.S. Department of Justice investigation serves as a backdrop to the steady stream of online ad industry executives moving to competitive firms. Rea...
View articleNielsen Online finds that advertisers are buying more display ads as ad rates continue to drop. Read More...
View articleJust in time for the basketball finals, the NBA will get premium placement for special footage and features in TiVo's television recording platform. R...
View articleThe Federal Trade Commission alleges an obscure Internet service provider caused consumer harm by engaging in click fraud, phishing scams, and witting...
View articleDavid&Goliath hires an associate creative director; Leo Burnett's Arc Worldwide names chief creative officer; PointRoll expands its West Coast team. R...
View articleSpam for a little blue pill raises the question: how impotent is your online marketing campaign? Read More...
View articlePredictions on the future of search marketing campaigns. Read More
View articleBehavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room fo...
View articleLast month I had the pleasure of interviewing representatives of the FTC, Google's Public Policy division, and the Network Advertising Initiative abou...
View articleAccording to MySpace, the firm hired ex-Platform A exec Sam Wick as Senior Vice President of Strategy for MySpace Music Read More...
View articleIn a wide-ranging discussion regarding Yahoo's business, CEO Carol Bartz acknowledged the difficulty of buying online advertising, something many onli...
View articleThe firm will unveil a new advertorial-style ad unit that, like its content posts, lets users give them the proverbial thumbs up or thumbs down. Read ...
View articlePhorm has launched a recommendation engine designed to provide users with personalized Web content, and get consumers to opt-in to its platform. Read ...
View articleA branding campaign focuses on travel, shopping, health, and local to woo users to the new search engine. Read More...
View articleCharlotte Russe selects Red Door Interactive; Yahoo names a global communications executive; HealthCastle.com joins the Doclix premium PPC ad network....
View articleFive ways that consumers have irreversibly altered their expectations online and offline. Read More...
View articleThese versatile units can fulfill most any purpose while providing an engaging brand experience for consumers. Consider these examples. Read More...
View articleA debate over the sector's size could potentially result in better e-mail experiences for consumers. Here's why. Read More...
View articleLocal business owners should claim and verify their local business listings in Google Maps. A new dashboard should make that easier to do. Read More...
View articleAl Gore came to New York on Wednesday to do some saber rattling at traditional ad agencies -- and to talk up his media company. Current, a cable and s...
View articleWhat's the best way for a business to participate on Facebook? Ellie Mirman, inbound marketing manager at software vendor HubSpot, offers some tips fo...
View articleThe Google advertising vet must convince agencies that AOL is a good place to spend more ad dollars, and generate more revenue worldwide for the firm....
View articleMicrosoft says its new ad offerings on Bing will go beyond the blue links. Read More...
View articleAfter less than a year in operation, daily food and drink newsletter Tasting Table is building its sales team and concocting new, unique opportunities...
View articleMicrosoft, Universal Pictures and P&G are among the first to try Tremor's new video ad units. Read More...
View articleIAC appoints SVP publishing for Citysearch; Specific Media hires Bay Area sales execs; Getfugu recruits Ask founder as CFO Read More...
View articleIs social media just a fad or a legitimate new marketing strategy? Read More...
View article