With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...
View articleSo what makes content go viral? And what makes people participate in these phenomena? Read More...
View articleDigital (and in our case search and content) data holds the keys to marketing success. Read More...
View articleWith Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. An...
View articleTime is running out to feature your company in our inaugural Mobile Vendor Reader Survey. Read More...
View articleHere are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research: Read More...
View articleRetailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...
View articleThe figures are in, and all in all, Brits spent £2.9 billion this Black Friday. But beyond the figures, what lessons can retailers learn from the busi...
View articleBrands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...
View articleMarketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...
View articleIt probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history. Read Mor...
View articleIt's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...
View articleBlack Friday 2016 saw an increased interest in online shopping, breaking last year's record with a 21.6% growth. Read More...
View articleBlack Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season? Read More...
View articleLast month, Amazon announced an update to its community guidelines that was intended to end incentivized reviews for all products other than books. Re...
View articleHappy Thanksgiving from all of us here at ClickZ and Search Engine Watch Read More...
View articleHere's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...
View articleEarly mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...
View articleWhat’s behind a successful data-driven marketing strategy? Read More...
View articleUS Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...
View articleInstagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemer...
View articleAre you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Here are just a few actionable tips for ma...
View articleAudience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...
View articlePaulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies. Read More...
View articleSometimes underestimated, the form that appears at the end of the customer's online journey can offer remarkable insight on customer behaviour. Get it...
View articleWhile it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
View articleEarlier this week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. Read More...
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