Determining ad winners and losers from an online buzz perspective isn't always as clear cut as adding up field goals and touchdowns. Read More...
View articleMSN and BermanBraun create a site to showcase celebrities and entertainment. Read More...
View articleGrowth in European online ad spend will slow to 10 percent in 2009, down from a figure of 30 percent annual growth in 2007, according to Forrester Res...
View articleAir America restructures its sales team; Drew Schutte is promoted at Condé Nast Digital. Read More...
View articleThe social network continues to penetrate the mainstream as a consumer-complaint bureau and a virtual business network. Just ask fans of the Boss. Rea...
View articleWhy marketers should take time to classify their keywords into buckets along the continuum from brand to generic. Read More...
View articleIt's a relatively minor expense -- and a major differentiator in the market place. Read More...
View articleThe next few years will be much more interesting than the past 10 or 15. We'll see real evolution and progress, provided we step out of the Stone Age....
View articleCost-per-click data by vertical category in search in the U.S. Read More...
View articleThe responsibility for creating standards in video advertising is fragmenting Read More...
View articleThe lawyer who led the Viacom suit against Google has just joined Obama's flock as associate deputy attorney general Read More...
View articleCompany remains committed to social network; sees MySpace Music and Video as offering opportunities to increase paid content and sponsorship revenue. ...
View articleRestructuring follows months of cost-cutting moves that aimed to address falling ad revenue. Read More...
View articleAims to cultivate NASCAR fans and other passionate groups by distributing specialized search results. Read More...
View articleEuro RSCG 4D Impact names experiential marketing exec; Scott Moore returns to Microsoft; Pontiflex garners nonprofit clients Read More...
View articleIf promotion across offline and online platforms increases advertiser exposure, doesn't it stand to reason that the same rule applies to strictly digi...
View articleLike Cardinals fans, mobile marketers will have to wait until next year to win the big game. Read More...
View articlePut yourself in your customer's seat before you send out another e-mail, update your Web site, or engage in social media. Read More...
View articleMarketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week. Read Mo...
View articleProbable Senator from Minnesota, Al Franken, has yet to take his seat as an election recount drags on Read More...
View articleAdds athletic site to its stable of youth-focused properties. Read More...
View articleAOL's ad revenues dropped 18 percent in Q4 as the 2008 spending slowdown hit the company hard. Read More...
View articleRockYou launches video ads, Slide distributes a Web series, and two other firms win funding. Read More...
View articleConservative political media firm Pajamas Media has shuttered its non-profitable blog ad network, and is pushing a subscription-based video offering. ...
View articleThe Gannett-owned local publishing group will offer integrated solutions across its platforms. Read More...
View articleGoogle Canada names a managing director; EVB hires a creative manager from CPB. Read More...
View articleIf you need to reach busy professionals, you need a multichannel approach. Here's where to begin. Read More...
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