A laundry list of what marketers can learn from a pixel and its accomplice, the cookie. Read More...
View articleWhat's normal and abnormal when you redesign your site. Read More...
View articleSocial media-based marketing stands in contrast to the traditional advertising practice of interrupting and telling. Not everyone gets that -- yet. Re...
View article"That's $20 million bucks for a banner you cannot click on." --24/7 Real Media Chairman David J Read More...
View articlePublicis-backed Honeyshed , the explicitly sales-y hipster portal with the tag line, "Reinventing Shopping for the Digital Generation," hasn't gone da...
View articleWhat customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how...
View articlePresident Lynda Clarizio is replaced by ex-Yahoo Greg Coleman, less than a year after she replaced Tacoda CEO Curt Viebranz. Read More...
View articleChoiceStream hires Cheryl Kellond, a former Yahoo exec, to lead its advertising business. Yahoo Chief Data Officer Usama Fayyad will sit on the board....
View articleThe Newspaper Project is backed by seed funding from Parade's marketing budget. Read More...
View article"Artist clusters" approach to media sales will be extended to partner sites. Read More...
View articleSocial networks and other Web 2.0 services are the go-to forms of digital communication and research for young mothers, finds a Razorfish/CafeMom repo...
View articleCritical Mass names a general manager; 20nine adds interactive division to its practice. Read More...
View articleStrategies for media planners to make best use of Google's content targeting. Read More...
View articleJQuery code can be used to display, manipulate, control, and interact with things on a Web page. Marketers should take note. Read More...
View articleWe're just a month in, but already 2009 has an official ad gimmick Read More...
View articleOr maybe the better question is, "Where is the line?" The latest use of the massive Obama for America database is an e-mail missive from Organizing fo...
View articleIn the wake of its first-ever Super Bowl spots, GE is using online "augmented reality" to promote renewable energy products. Read More...
View articleIn a separate move, the Sunnyvale, CA, company shifts focus from its ad-supported Wi-Fi network to promote free ad-supported data encryption to Web su...
View articleEvangelou to head Digitas U.K. creative; Charkin to exit Bebo; Hotel Group hires Steak Read More...
View articleIs this end of e-mail? Or just the next step in its evolution? Read More
View articleTen tips on how digital agencies can use common sense to ride out the downturn, plus three lessons from the 2001 crash. Read More...
View articleBy ensuring that search and e-mail activities are well timed and coordinated, online marketers can more efficiently acquire and retain customers. Read...
View articleHulu is staging its own Super Bowl coverage as a companion to broadcast partner NBC Read More...
View articleEmail is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you're doing it well? How do you sho...
View articleAcross-the-board cuts hit 2.7 percent of North American staff at all units, seniority levels, and accounts. Read More...
View articleThe company eliminated positions in an effort to reduce redundancies and streamline its product teams. The firm plans to hire sales and marketing staf...
View articleDigital agency signals shift to branded entertainment. Read More...
View article