Execs & Accounts UK & EU: Publicis, Bigmouthmedia, Minute Steak
Marketing

Execs & Accounts UK & EU: Publicis, Bigmouthmedia, Minute Steak

17y Jack Marshall

Execs & Accounts UK & EU: Publicis, Bigmouthmedia,...

Publicis grabs Carrefour Account; Bigmouthmedia gets lastminute's McCaig; New account for Minute Steak Read More...

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Performance Media Planning: Six Factors to Consider
Media

Performance Media Planning: Six Factors to Consider

17y Hollis Thomases

Performance Media Planning: Six Factors to Conside...

What media planners should know about the performance media space. Read More...

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Microsoft vs. Sony: Vying to Overtake Nintendo
Marketing

Microsoft vs. Sony: Vying to Overtake Nintendo

17y Matt Story

Microsoft vs. Sony: Vying to Overtake Nintendo

As the gaming heavyweights duel for the top spot, innovations designed to delight consumers will present new opportunities for brand marketers. Read M...

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Ten Motivators That Inspire Participation
Media

Ten Motivators That Inspire Participation

17y Christine Beardsell

Ten Motivators That Inspire Participation

Approaches for encouraging people to develop content on behalf of a brand. Read More...

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Its Print Program Dead, Google Still Aims to Transform Radio Ads
Media

Its Print Program Dead, Google Still Aims to Transform Radio Ads

17y Kate Kaye

Its Print Program Dead, Google Still Aims to Trans...

The inefficiency of legacy newspaper systems may have been a reason Google ditched its print ad program, but the firm appears dedicated to its radio a...

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A Leibowitz-Led FTC May Strengthen Spotlight on Digital Ads
Media

A Leibowitz-Led FTC May Strengthen Spotlight on Digital Ads

17y Kate Kaye

A Leibowitz-Led FTC May Strengthen Spotlight on Di...

Online ad industry will probably continue to be a hot-button if FTC Commissioner Jon Leibowitz is named chairman. Read More...

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Firm Settles With Florida Over Deceptive Mobile Content Offers
Media

Firm Settles With Florida Over Deceptive Mobile Content Offers

17y Zachary Rodgers

Firm Settles With Florida Over Deceptive Mobile Co...

Mobile Messenger becomes latest company to fund the state's cyberfraud crackdown with a $1 million settlement. Read More...

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E*Trade Milks the Talking Baby on Social Sites
Media

E*Trade Milks the Talking Baby on Social Sites

17y Fred Aun

E*Trade Milks the Talking Baby on Social Sites

Ahead of a new Super Bowl ad starring its grown-up-sounding infant, the online trader looks to Facebook, YouTube and Twitter to build buzz for the spo...

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Execs & Accounts: MRM Worldwide, Tremor, SheKnows
Media

Execs & Accounts: MRM Worldwide, Tremor, SheKnows

17y Enid Burns

Execs & Accounts: MRM Worldwide, Tremor, SheKnows

MRM Worldwide hires a managing director for its Seattle office; Tremor Media and Axel Springer Media Impact partner. Read More...

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Special Sauce, Silver Bullets, and E-mail Marketing
Email

Special Sauce, Silver Bullets, and E-mail Marketing

17y Jeanne Jennings

Special Sauce, Silver Bullets, and E-mail Marketin...

Four ways to improve e-mail marketing campaign results. Read More...

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See, Touch, and Feel in Digital Marketing
Marketing

See, Touch, and Feel in Digital Marketing

17y Jeremy Lockhorn

See, Touch, and Feel in Digital Marketing

What netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising. Read More...

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Questioning the Future of Search
Search

Questioning the Future of Search

17y Mike Grehan

Questioning the Future of Search

How consumer embrace of social networks, online videos, and 24/7 connectivity will affect online marketing. Read More...

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Digital TV Turnover Delays
Media

Digital TV Turnover Delays

17y Enid Burns

Digital TV Turnover Delays

The date for the broadcast turnover from analog to digital TV is still to be determined Read More...

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Are You Speaking Android?
Media

Are You Speaking Android?

17y Enid Burns

Are You Speaking Android?

I've had a T-Mobile G1 handset using the Android operating system to test for the past few weeks and frankly I've been hard pressed to write about my ...

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Vatican 2.0
Media

Vatican 2.0

17y Kate Kaye

Vatican 2.0

All my fellow [lapsed] Catholics out there might get my little pun Read More

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The Daily Beast Tries Sponsored Article Format with 'Benjamin Button'
Media

The Daily Beast Tries Sponsored Article Format with 'Benjamin Button'

17y Enid Burns

The Daily Beast Tries Sponsored Article Format wit...

The entertainment world is abuzz with talk of Oscar nominations and "The Curious Case of Benjamin Button" earned 13 nods including one for Best Suppor...

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CNN.com Tests Longer Video Ads in Live Streams
Media

CNN.com Tests Longer Video Ads in Live Streams

17y Ken Liebeskind

CNN.com Tests Longer Video Ads in Live Streams

Starbucks and Cisco purchased in-stream ads of up to a minute in CNN's live coverage of Tuesday's inauguration. Read More...

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Execs & Accounts: Steve Berkowitz, Microsoft, Bebo
Media

Execs & Accounts: Steve Berkowitz, Microsoft, Bebo

17y Enid Burns

Execs & Accounts: Steve Berkowitz, Microsoft, Bebo

Former Ask.com CEO travels to Move.com; Eric Hadley returns to Microsoft to lead branding and global marketing. Read More...

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In Mobile Marketing, Baptism by Fire
Marketing

In Mobile Marketing, Baptism by Fire

17y Anna Maria Virzi

In Mobile Marketing, Baptism by Fire

Mobile Marketing Association's new chief executive looks to build up an organization and fend off the sector's critics. Read More...

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Are You Preventing Your Customers From Spending Money?
Analytics

Are You Preventing Your Customers From Spending Money?

17y Jack Aaronson

Are You Preventing Your Customers From Spending Mo...

Companies must understand how customers use their services and provide easy paths for them to make purchases and upgrades. What you can learn from two...

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A Tale of Two Search Marketers
Paid Search

A Tale of Two Search Marketers

17y Kevin Lee

A Tale of Two Search Marketers

As search query volumes decline, big spenders and tightwads in search engine marketing may start acting more alike. Read More...

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What Moore's Law Means for You
Media

What Moore's Law Means for You

17y Vin Crosbie

What Moore's Law Means for You

If you think you've seen a lot change so far in the media landscape, you ain't seen nothing yet! Read More...

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WPP's Sorrell and Agency Execs Question Future of Display
Media

WPP's Sorrell and Agency Execs Question Future of Display

17y Jack Marshall

WPP's Sorrell and Agency Execs Question Future of ...

WPP founder and CEO, Martin Sorrell, has openly expressed his concerns about the future of the online display market Read More...

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Google Expands YouTube Affiliate Ads to Europe
Media

Google Expands YouTube Affiliate Ads to Europe

17y Jack Marshall

Google Expands YouTube Affiliate Ads to Europe

After announcing the introduction of click-to-buy ads in the U.S Read More...

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Congrats to ClickZ's Kate Kaye
Media

Congrats to ClickZ's Kate Kaye

17y Anna Maria Virzi

Congrats to ClickZ's Kate Kaye

At ClickZ, we're proud of Senior Editor Kate Kaye and her work, including her groundbreaking coverage of online political campaigns in the " Campaign ...

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Google's Q4: Advertisers Keep Spending, Consumers Keep Clicking
Media

Google's Q4: Advertisers Keep Spending, Consumers Keep Clicking

17y Zachary Rodgers

Google's Q4: Advertisers Keep Spending, Consumers ...

Revenue and query growth boosted company during the holiday season. Read More...

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Next Up for 'The Pool': Standards for UGC Advertising
Media

Next Up for 'The Pool': Standards for UGC Advertising

17y Fred Aun

Next Up for 'The Pool': Standards for UGC Advertis...

Publicis-Backed affiliation of advertisers and publishers first aims to tackle video advertising standards. Read More...

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