This infographic from Technorian presents a whole bunch of tips to help increase conversions on ecommerce sites. These are: Improve your site speed. ...
View articleWeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleInstead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...
View articleGoogle I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved ar...
View articleHave we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...
View articleToy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. Ro...
View articleFacebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...
View articleWireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a...
View articleSport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity led to im...
View articleToday it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many ta...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleContent marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations ch...
View articleAs you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has don...
View articleVibrant Media, which describes itself as the ‘original native ad company’, recently billed its billionth dollar, 16 years after launching ...
View articleIf you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...
View articleShould you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Read More...
View articleEmail marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...
View articleAlthough marketers are enjoying the benefits of programmatic branding, including its increased efficiency and reduced overall advertising costs, why a...
View articleChina's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...
View articleNew statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...
View articleFollowing numerous rumours that Google plans to take on Amazon’s Echo with a smart home hub of its own, sources have confirmed that a product team at ...
View articleGIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy...
View articleMicrosoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...
View articleMondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...
View articleFive years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the marke...
View articleAdvertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...
View articleIt’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...
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