When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Read More...
View articleA song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...
View articleContent marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. Rea...
View articleWe take a look at the ways Majestic Wine is implementing its multichannel retail strategy. Read More...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
View articleNot everyone was happy when Starbucks decided to change up its loyalty program, but the brand executed it correctly. Here are 10 tips for following su...
View articleEverybody wants to be Instagram all-star. And thanks to the platform’s recent additions of self-service ads and Facebook-powered targeting, the opport...
View articleGoogle has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk ...
View articleWhat’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Read More...
View articleHow can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 200...
View articlePerfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...
View articleEight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public creating a YouTube video, United Breaks G...
View articleIn previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine ...
View articleEver since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all rem...
View articleBuzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominat...
View articleVideo has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...
View articleThis has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...
View articleIf you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads s...
View articleEvans Cycles has been selling bicycles since 1921, and has had a presence online since 1999. Although 30% of the business is now digital, in-store exp...
View articleThe way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...
View articleSnapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. As u...
View articleThis is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile c...
View articleAt eDelivery Expo 2016 in Birmingham, House of Fraser’s Stephen Brennan and François Hotte of iAdvize discussed how and why live chat has grown to bec...
View articleWhat makes great video content and how can brands ensure it reaches the right audience? Read More...
View articleIt's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...
View articleMother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...
View articleAt eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentat...
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