Five email and mobile marketing insights from 2021 (Q1 to Q2)
Email

Five email and mobile marketing insights from 2021 (Q1 to Q2)

5y Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Email marketing 2021-22: the glass is (at least) half full
Content

Email marketing 2021-22: the glass is (at least) half full

5y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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CMOs and modern marketing
Data insights

CMOs and modern marketing

5y Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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Brand positioning: the cornerstone for B2B experiential brands
B2B

Brand positioning: the cornerstone for B2B experiential brands

5y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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A contingency plan for the inevitable cookie death
AI & Automation

A contingency plan for the inevitable cookie death

5y Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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Data integration: the key to omnichannel marketing
Analytics

Data integration: the key to omnichannel marketing

5y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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The importance of accurate keyword difficulty scores
Data

The importance of accurate keyword difficulty scores

5y Semrush

The importance of accurate keyword difficulty scor...

The dark horse your business needs to outperform competition and win at search Read More...

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Senior executives, here's why you need to become B2B influencers
B2B

Senior executives, here's why you need to become B2B influencers

5y Cyril Coste

Senior executives, here's why you need to become B...

Global influencer, Cyril Coste guides you through the journey with his tried and tested methods Read More...

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Can we trust AI if we don't trust each other?
AI & Automation

Can we trust AI if we don't trust each other?

5y Helen Yu

Can we trust AI if we don't trust each other?

Wall Street Journal Best Seller, Helen Yu shares reflections about the inner workings of AI, the causes for distrust, and the potential route organiza...

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Four great lessons in human-centric marketing
Digital Leaders

Four great lessons in human-centric marketing

5y Mark W. Schaefer

Four great lessons in human-centric marketing

The most human company wins, not by focusing on winning but by focusing on helping their customers win in life - here's why Read More...

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Trust exercise: how marketers can inspire trust in their brands
Digital Leaders

Trust exercise: how marketers can inspire trust in their brands

5y Margaret Molloy

Trust exercise: how marketers can inspire trust in...

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and value...

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Marketing agility needs to be a strategic response
Digital Leaders

Marketing agility needs to be a strategic response

5y Michael Collins

Marketing agility needs to be a strategic response

Enable business growth with an agile strategy that flows through your company culture, decision-making process, and stakeholder alignment Read More...

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The CMO's role as a change agent to deliver outstanding CX
Digital Leaders

The CMO's role as a change agent to deliver outstanding CX

5y Kamaljeet Kalsi

The CMO's role as a change agent to deliver outsta...

Capgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...

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Three ways B2B brands can win over millennials
B2B

Three ways B2B brands can win over millennials

5y Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

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Marketing is every employee’s job (They just don’t always know it)
Advertising & Promotion

Marketing is every employee’s job (They just don’t always know it)

5y Norman Guadagno

Marketing is every employee’s job (They just don’t...

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...

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How Columbia Care Inc is redefining Cannabis retail
Case Study

How Columbia Care Inc is redefining Cannabis retail

5y Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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Product recommendations are not “one size fits all”
Acquisition

Product recommendations are not “one size fits all”

5y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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How a brand-to-local marketing strategy amplified The Grasshopper Company's growth
Case Study

How a brand-to-local marketing strategy amplified The Grasshopper Company's...

5y Jacqueline Dooley

How a brand-to-local marketing strategy amplified ...

How the 52 year old legacy brand saw a 500% lead generation boost using centralization, modernized digital marketing, localized ad targeting, and a de...

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How businesses can and should become influencers themselves
Digital Marketing

How businesses can and should become influencers themselves

5y Neal Schaffer

How businesses can and should become influencers t...

Neal Schaffer flips the perspective on influencer marketing and discusses how your business can be an influencer Read More...

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Maropost: the secret to email personalization at scale
Automation

Maropost: the secret to email personalization at scale

5y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Funnel vision: the dangerous trap of lead stages
Commerce & Sales

Funnel vision: the dangerous trap of lead stages

5y Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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Elevating customer experience through AI
Actionable Analysis

Elevating customer experience through AI

5y Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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How to use contextual customer feedback to become a truly customer-centric organization
Actionable Analysis

How to use contextual customer feedback to become a truly customer-centric ...

5y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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Why helpful marketing should outlast the pandemic
Advanced Email Marketing

Why helpful marketing should outlast the pandemic

5y Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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How content really works for business: the operating models of content and more
Content

How content really works for business: the operating models of content and ...

5y Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021
Digital Leaders

Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

5y Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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Emerging trends in IoT are changing online marketing
Data regulations

Emerging trends in IoT are changing online marketing

5y Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

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