Interchange hires VP of marketing; EVB creates 'Friends of Brite' for Wrigley's Orbit White; WhitePages.com taps Revenue Science. Read More...
View articleHow ABC's "Lost" and HGTV are putting online word-of-mouth to use offline. Read More...
View articleWhy video content distribution will impact how advertising dollars are spent. Read More...
View articleHalf of UK Web publishers' revenues come from online ads or sponsorships. Fewer charge for content. Read More...
View articleYou can kill them with kindness. Some companies drive away customers because of their customer service. Read More...
View articleThe right and wrong ways to discover, test, and implement new keywords. Part two of a two-part series. Read More...
View articleSeems lately Massive adds new games to its ad network at the rate of about one a week Read More...
View articleWonder how long this ad (spotted in an RSS feed) is gonna last? Read More...
View articleHere's a nice follow-up to our recent story about Heavy.com trying to institute a pre-emptive "digital upfront" in hopes of stealing some TV money fro...
View articleIf you dig Fox's "The O.C." you'd better get yourself a Verizon V CAST subscription Read More...
View articleIt’s time to realistically plan for the future by allocating appropriate dollars to e-mail and the Web. Read More...
View articleGoogle and Earthlink have won a joint bid to blanket the city of San Francisco with Wi-fi Internet access. Read More...
View articleEluding the dark side of contextual advertising. Read More...
View articleMobile promotions can make consumers more receptive to the brand messages they're tuning out on TV and in print. Read More...
View articleAs more companies loosen the purse strings for major Web development projects, interactive agencies and Web development shops stand to benefit. Read M...
View articleThe $13 million deal brings click fraud prevention and shopping cart abandonment tools to Think's subsidiaries. Read More...
View articleAmp'd Mobile and Spike TV will deliver the UFC's Ultimate Fight Night Live to subscribers tonight. Read More...
View articleIn search, the first quarter was influenced by the Winter Olympics, the Oscars and world events. Read More...
View articleSo, yesterday, while writing up a piece about a conference call with California State Senator Dean Florez regarding Monday's hearing on AOL's Goodmail...
View articleLowly ad grubs that we are, we can only claim a few run-ins a year with big-time media celebrities, so we have to boast when we get six in 90 minutes ...
View articleFrom the Bureau of Good Schwag comes this promotion from Achoo Allergy & Air Products : One dust mite Read More...
View articleMarketers always say consumers will be angry if they don't receive e-mail they're expecting, and here's evidence of that Read More...
View articleObservations on sending e-mail to BlackBerry users, horizontal bullet lists, e-mail urgency, and the importance of integrated campaigns. Read More...
View articleHow do I hate Google? Let me count the 25 ways into my heart. Part two of a two-part series. Read More...
View articleTechnology use itself is a targetable behavior. Read More...
View articleUPDATE: Discussing Monday's Senate hearing, California State Senator Dean Florez said if nonprofits can't get e-mail through AOL's system, "We're real...
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