Yesterday's Wall Street Journal Advertising Report featured an interview with publishing vet, Jann Wenner of Rolling Stone fame Read More...
View articleThose moptop Luddites, The Beatles, are finally going to sell their music online. This according to testimony in the ongoing trial against Apple Compu...
View articleWhat are the current and emerging opportunities for local marketers on the major search engines? Last of a series. Read More...
View articleMany marketers fail to properly leverage service messages sent to customers. Read More...
View articleWho knew you could relate so many things to the weather? Read More
View articleSam Sebastian, a longtime executive with Classified Ventures, will help lead Google's nascent pursuit of local advertisers. Read More...
View articleMSN has partnered with the New Orleans Jazz and Heritage Festival as official sponsor. The portal plans to stream portions of the two-week event. Read...
View articleSoon-to-launch TurnHere produces and distributes editorial and commercial Web shorts with local flavor. Read More...
View articleThe Ford brand is launching a broadband video destination focused on adventure. Read More...
View articleThe new iPod ad is up -- and ready to download into your video iPod. Now that's relevant marketing Read More...
View articleStarwood Hotels and Resorts has launched a lifestyle-oriented blog at TheLobby.com , the WSJ reports (subscription) Read More...
View articleThe National Television Academy has just announced a new Emmy Award category: "original entertainment programming created specifically for non-traditi...
View articleAt the Advertising in Games Forum in New York Wedbush Morgan Securities Managing Director Michael Pachter suggested that video game consoles might con...
View articleA few years ago, a friend of mine designed a necklace that featured a Marshmallow Peeps snugly nestled in a small coffin Read More...
View articleSure, everyone's going nuts over TV (and unskippable ads) coming to the Internet, but apparently Internet-style bid-for-placement ad buying is coming ...
View articleWhat are marketers doing about deliverability? Our recent survey reveals their concerns. Read More...
View articleApplying social software to online advertising. Read More
View articleThe cable TV network is making a broadband and wireless push with its content and advertising opportunities. Read More...
View articleDoubleClick hires Caponnetto as chief sales and marketing officer; Tim Price leaves Date.com, goes to in-game ad firm Double Fusion; Tribal DDB hires ...
View articleThe Harvard spyware chronicler talks with ClickZ about the damage unscrupulous ad networks are doing to advertisers and consumers. Read More...
View articleTraditional classifieds advertisers are experimenting with Google Base, as vertical listings services decide if you can't beat 'em, join 'em. Read Mor...
View articleSophisticated behavioral targeting requires advanced media planning. Solid segmentation helps establish the right foundation. Read More...
View articleTips to help you spring-clean your Web site and ease site maintenance going forward. Read More...
View articleRealClearPolitics.com will be serving up its political commentary daily in the opinion section of Yahoo! News Read More...
View articleA new study from iProspect and Jupiter Research reinforces the importance of placing high in organic search results Read More...
View articleMost media watchers agree on this: News Corp Read More
View articleCanada's Competition Bureau is in the midst of their annual retreat in Quebec Read More...
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