Pepsi signed a deal with Mariah Carey under which the singer will record original ringtones for a "Pepsi Cool Tones & Motorola Phones" promotion this ...
View articleWill people pay to post ads for garage sales and dog walking services on their local TV station Web site when they can do so on Craigslist, Google Bas...
View articleA step-by-step guide for collecting and managing profile data for dynamic e-mil campaigns. Read More...
View articleEngagement as a campaign goal isn't an end unto itself. Read More...
View articleOnline advertising grew by over 30 percent for its third consecutive year. Read More...
View articleCreating relevant and timely loyalty programs on the mobile platform is easier (and cheaper) than you might think. Read More...
View articleKnopf goes after college set through Y2M's campus newspaper site network. Read More...
View articleThe company posted net income of $592 million on revenues of $2.3 billion. Read More...
View articleA network targeting women aged 25 to 50 aims to provide intimate access to a sought-after demographic. Read More...
View articleIn a move that's likely to surprise few, e-mail marketing player Digital Impact is finally taking its acquirer's name, after it joined Acxiom last yea...
View articleThere's a tiny talking man on my computer monitor! If you've visited TVGuide.com or FoodNetwork.com lately, you've seen him, too Read More...
View articleThe Federal Trade Commission (FTC) is getting behind new Organisation for Economic Co-operation and Development (OECD) recommendations for internation...
View articleHow to troubleshoot your e-mail before there's any trouble. Read More...
View articleE-mail infrastructure player IronPort, which monitors over 1/4 of global e-mail traffic through its SenderBase network, has some new statistics on the...
View articleNo wonder newpaper Web sites are raking in the dough, even as their print counterparts go begging for ad dollars Read More...
View articleHow to troubleshoot your e-mail before there’s any trouble. Read More...
View articleNBC Universal forms digital technology unit; FIM president joins jobs site; and Verizon gets VP of brand management. Read More...
View articleE3, the upcoming video game trade show, has a following from the male 18 to 34 year-old audience, giving sponsors an opportunity to reach the hard-to-...
View articleA modern paradox: As information becomes more abundant and easier to access, it's often more difficult to find what we're really looking for. That nee...
View articlePublishers look to blogs and user-generated content to create relevant local content. Read More...
View articleThe site hopes to differentiate itself based upon its breadth of products and information. Read More...
View articleA very smart e-mail just arrived from FreshDirect , New York City's online grocer. A building worker strike is threatened in the city this coming Frid...
View articleIn its 2003 Project Lumos white paper, the ESPC outlined the path to curbing spam, phishing, and other abusive e-mail practices Read More...
View articleGoogle, Yahoo, MSN et al may be having their problems doing business in China, but this page converted me in a second. "Become a socialist hero.. Read...
View articleiVillage is extending its reach further into the world of print with two new mags set to launch this summer Read More...
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