Tattling to China Censors a Competitive Weapon for Content/Ad Companies
Media

Tattling to China Censors a Competitive Weapon for Content/Ad Companies

20y Zachary Rodgers

Tattling to China Censors a Competitive Weapon for...

Reading the NYT's weekend feature on Google and China, I was surprised to learn companies there commonly turn each other in to government censors, and...

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Mobile Ads and Prod Placement for Toyota
Media

Mobile Ads and Prod Placement for Toyota

20y Kate Kaye

Mobile Ads and Prod Placement for Toyota

Finally, made-for-mobile programming has ads! Phew! Thanks to Toyota, episodes of a new cell phone spinoff of Fox's "Prison Break" called "Prison Brea...

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SEO, Information Architecture and Interface Design
Search

SEO, Information Architecture and Interface Design

20y Shari Thurow

SEO, Information Architecture and Interface Design

It’s not just the keywords. The most important building block of SEO is information architecture. Read More...

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Projections
Email

Projections

20y Jeanne Jennings

Projections

Projecting the results of an e-mail marketing campaign isn’t daunting -- really! A step-by-step guide to projections for e-mail marketers. Read More...

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The "More Me" Internet
Marketing

The "More Me" Internet

20y Gary Stein

The "More Me" Internet

The Web is a tool for self-actualization. And that's great news for marketers. Read More...

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WebSideStory Ties Site Search to Web Metrics
Media

WebSideStory Ties Site Search to Web Metrics

20y Kevin Newcomb

WebSideStory Ties Site Search to Web Metrics

The latest WebSideStory Search release lets marketers rank site search results based on visitor behavior. Read More...

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Advertising.com Accepts Rovion Format in Rich Media Network
Media

Advertising.com Accepts Rovion Format in Rich Media Network

20y Kate Kaye

Advertising.com Accepts Rovion Format in Rich Medi...

Publishers in the ad network can now opt to accept Rovion's streaming inPerson technology. Read More...

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Why Is A Watermelon In The Tailpipe?
Marketing

Why Is A Watermelon In The Tailpipe?

20y Jeremy Lockhorn

Why Is A Watermelon In The Tailpipe?

We hope people will view and pay attention to our ad's entire animation cycle. But what if they don't? Read More...

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New Washington Post Local Classifieds Site to Launch Today
Media

New Washington Post Local Classifieds Site to Launch Today

20y Kate Kaye

New Washington Post Local Classifieds Site to Laun...

Free classifieds, neighborhood content and blogs enhance new commuter paper site. Read More...

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Execs & Accounts for April 24, 2006
Media

Execs & Accounts for April 24, 2006

20y Zachary Rodgers

Execs & Accounts for April 24, 2006

IAC promotes Lanzone after CEO Berkowitz leaves for MSN; Classified Ventures names Tim Fagan to post vacated by Sam Sebastian; Radio operator Emmis to...

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Ask's Berkowitz to Head MSN
Media

Ask's Berkowitz to Head MSN

20y Pamela Parker

Ask's Berkowitz to Head MSN

Microsoft has found a replacement for the departing David Cole. Read More...

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DoubleClick Bows Optimization Tool
Media

DoubleClick Bows Optimization Tool

20y Kevin Newcomb

DoubleClick Bows Optimization Tool

DART Adapt matches ads to the audience most likely to convert based on statistical modeling. Read More...

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Verizon E-mail Blocking Continues
Media

Verizon E-mail Blocking Continues

20y Rebecca Lieb

Verizon E-mail Blocking Continues

Despite a recently filed class action lawsuit against Verizon for blocking legitmate e-mail , the ISP's zeal for blocking appears to be unabated. This...

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Tapping the Travel Community
Media

Tapping the Travel Community

20y Pamela Parker

Tapping the Travel Community

Internet Brands , home to Cars Direct, Autos.com and other sites in the real estate and travel space, is bringing aboard Wikitravel and World66, two c...

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Local Online Marketing
Media

Local Online Marketing

20y Pamela Parker

Local Online Marketing

Local Online Marketing Originally uploaded by Pamela PC Read More

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Duelling E-Mail Visions in SF
Media

Duelling E-Mail Visions in SF

20y Pamela Parker

Duelling E-Mail Visions in SF

A rollicking debate ensued when the Electronic Frontier Foundation put Esther Dyson (she of the pro-sender-pays editorial ), Danny O'Brien and Mitch K...

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MoveOn.org's "Save the Internet Petition"
Media

MoveOn.org's "Save the Internet Petition"

20y Rebecca Lieb

MoveOn.org's "Save the Internet Petition"

Advocacy group MoveOn.org has taken an interesting approach in the petition they're circulating today to encourage Americans to support Net neutrality...

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Hershey Auctions, Powered by eBay
Media

Hershey Auctions, Powered by eBay

20y Rebecca Lieb

Hershey Auctions, Powered by eBay

Get It with WrapperCash is the name of Hershey's latest promotion/loyalty program Read More...

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TVGuide.com Unveils Bountiful Blog Content
Media

TVGuide.com Unveils Bountiful Blog Content

20y rumo

TVGuide.com Unveils Bountiful Blog Content

TVGuide.com launches 65 new blogs creating premium niche content for ads. Read More...

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You and Your Users, Marketing Together
Marketing

You and Your Users, Marketing Together

20y Pamela Parker

You and Your Users, Marketing Together

Are we sucking people dry by continually asking them to contribute their passion and creativity to further our marketing and advertising aims? Read Mo...

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Creating Value
Analytics

Creating Value

20y Jack Aaronson

Creating Value

Testing reveals online conversion is more than "make 'em want it." Read More

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Execs & Accounts for April 21, 2006
Media

Execs & Accounts for April 21, 2006

20y Zachary Rodgers

Execs & Accounts for April 21, 2006

CitySearch names a marketing head, retains Thunder Factory; YellowPages.com goes with Microsoft's Virtual Earth; Federated Media hires three. Read Mor...

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Creating Our Own Clutter: Everyone Loves Video Advertising
Media

Creating Our Own Clutter: Everyone Loves Video Advertising

20y Ian Schafer

Creating Our Own Clutter: Everyone Loves Video Adv...

The state of online advertising has been worsened by publishers' commoditization of rich media advertising inventory. Read More...

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Dirty Data Equal Bad Bids
Paid Search

Dirty Data Equal Bad Bids

20y Kevin Lee

Dirty Data Equal Bad Bids

Too many search campaigns -- and bid strategies -- are based on bad data. A list of the biggest stumbling blocks. Read More...

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AmEx Creates 15-Second Video Contest
Media

AmEx Creates 15-Second Video Contest

20y Zachary Rodgers

AmEx Creates 15-Second Video Contest

The Web gets yet another corporate video contest, this one backed by a large banner buy and structured around the advertiser's Tribeca Film Festival s...

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IGN Bows Site With User Content
Media

IGN Bows Site With User Content

20y Enid Burns

IGN Bows Site With User Content

IGN offers club site which expands on already existing user-generated content features on its network. Read More...

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One Step Closer to the Ringtones Top 40
Media

One Step Closer to the Ringtones Top 40

20y Zachary Rodgers

One Step Closer to the Ringtones Top 40

Pepsi signed a deal with Mariah Carey under which the singer will record original ringtones for a "Pepsi Cool Tones & Motorola Phones" promotion this ...

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