The Food Network just reported some impressive online viewing stats for its reality TV contest to invent the next celebrity chef Read More...
View article"You gotta go where the market is, and right now the market [is in Web advertising]," Sequoia Capital's Mark Kvamme told the audience during his Ad:Te...
View articleI'm moderating a panel at Ad:Tech this afternoon, "RSS Deconstructed and Demystified." The speaker linup is stellar: Scott Wilder from Intuit, Jon Gib...
View articleIn an effort to demonstrate its history as a marketing optimization firm, Poindexter Systems decided to rebrand its products, and itself Read More...
View articleAbout a third of BBC News site readers live outside the U.K Read More...
View articleRebecca Lieb and I visited the Emeryville offices of RSS advertising firm Pheedo yesterday to chat about its new offering called Ads for Feeds, being ...
View articleIf you haven’t authenticated your outbound marketing and transactional e-mails yet, what on earth are you waiting for? Read More...
View articleIf time is money, Internet time is a fluid currency of choices. These are best made when you’re mindful of the medium. Read More...
View articleAn imminent deal is worth between $200 and $400 million, according to a report today in the Wall Street Journal. Read More...
View articleUPDATE: Blog readers don't fit into the generalized cubby hole some advertisers put them in. Read More...
View articleUSAToday.com publisher becomes SVP of advertising for USA Today; Double Fusion signs advertising and product placement deal with Trilogy Studios; Epsi...
View articlePhilips' process is the next step in what's been brewing for quite a while. Read More...
View articleAdPath brings new targeting and remarketing capabilities to advertisers, and extended inventory to publishers in its network. Read More...
View articleWhat's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Read More...
View articleAs editorial types, we weren't that crazy about Vibrant Media's Intellitxt contextual ad product Read More...
View articleWord of mouth enabler Bazaarvoice has partnered with Coremetrics, Omniture, WebSideStory and WebTrends to offer its merchants deeper measurement of it...
View articleThe company will now send e-mail blasts to the opt-in subscribers of its publisher partners. Read More...
View articleHitwise ramps up its lifestyle reporting to work with its rankings product. Read More...
View articleWhat retargeting is, what it isn't, and some agency best practices. Part 1 of a two-part series. Read More...
View articleExecutives are still hashing out pricing and service levels for the channel expansion. Read More...
View articleBundled phone, Internet, and TV packages increase stickiness and make consumers less likely to jump to a competitive service. Read More...
View articleMTV Networks will bundle the company into its portfolio in time for the upfront. Read More...
View articleContent is now free from any one specific medium. Marketers' jobs have just gotten much more interesting -- and a lot harder. Read More...
View articleAmid the excitement about local search sites and user reviews (and the two combined), there's been one lingering question -- what if you're the mercha...
View articleAdAge has it that Apple may soon begin putting ads on iTunes Read More
View articleAs DoubleClick unveils its new DART Adapt ad management platform for publishers, 24/7 Real Media has launched Open AdStream 6, an ad management platfo...
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