GroupM Laments Google Search Ad Change
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GroupM Laments Google Search Ad Change

14y Kate Kaye

GroupM Laments Google Search Ad Change

Agency worries a search ad change could be bad for brands. Read More...

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Marketer Contends Google+ Brand Pages Lack Verification Process
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Marketer Contends Google+ Brand Pages Lack Verification Process

14y Anna Maria Virzi

Marketer Contends Google+ Brand Pages Lack Verific...

Will the real [fill in the blank] come forward? Read More...

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One Move That Would Guarantee Google+ Beats Facebook
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One Move That Would Guarantee Google+ Beats Facebook

14y Chris Copeland

One Move That Would Guarantee Google+ Beats Facebo...

Google has to provide a "+" to users and provide a completely different experience if it wants to surpass Facebook. Read More...

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Sina Weibo Rolls Out Real-Time Search Engine
Asia

Sina Weibo Rolls Out Real-Time Search Engine

14y Adaline Lau

Sina Weibo Rolls Out Real-Time Search Engine

And what it means for marketers. Read More

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Search Advertising, Simplified
Asia

Search Advertising, Simplified

14y Eddie Choi

Search Advertising, Simplified

Consider this no-frills approach to search advertising. Read More...

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How I Use ACE to Be the Geraldo Rivera of PPC
Paid Search

How I Use ACE to Be the Geraldo Rivera of PPC

14y Andrew Goodman

How I Use ACE to Be the Geraldo Rivera of PPC

Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Read More...

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Even White Hat SEO Is Risky
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Even White Hat SEO Is Risky

14y Marios Alexandrou

Even White Hat SEO Is Risky

Even when following all the rules, site traffic and revenues can suffer. What's an SEO to do? Read More...

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3 Tips for Identifying Top Performing Keywords
Search

3 Tips for Identifying Top Performing Keywords

14y Ron Jones

3 Tips for Identifying Top Performing Keywords

The many ways Google can help you with keyword research. Read More...

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Web Analytics in the Eyes of China's Small and Medium Enterprises
Analytics

Web Analytics in the Eyes of China's Small and Medium Enterprises

14y Michael Xu

Web Analytics in the Eyes of China's Small and Med...

China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why. Read More...

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7 Best Practices for Using Google's Bid-Per-Call in AdWords
Paid Search

7 Best Practices for Using Google's Bid-Per-Call in AdWords

14y Kevin Lee

7 Best Practices for Using Google's Bid-Per-Call i...

Are mobile search-initiated calls important to your business? Consider this new offering. Read More...

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Will Facebook Ever Make More Money Than Google?
Asia

Will Facebook Ever Make More Money Than Google?

14y Arun Kumar

Will Facebook Ever Make More Money Than Google?

Google's earnings report reveals advertisers are sticking to basics - accountability and performance get the ad dollars. Read More...

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3 Hot Online Marketing Trends and Google AdWords
Paid Search

3 Hot Online Marketing Trends and Google AdWords

15y Lisa Raehsler

3 Hot Online Marketing Trends and Google AdWords

How three key online marketing trends, mobile, +1, and offers can benefit AdWords PPC programs. Read More...

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Google.com Becomes a Home For House Ads
Media

Google.com Becomes a Home For House Ads

15y Christopher Heine

Google.com Becomes a Home For House Ads

Leverages big homepage traffic to promote "Search Stories." Read More...

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Google Yanks Some Search Referral Data, Angering Marketers
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Google Yanks Some Search Referral Data, Angering Marketers

15y Zachary Rodgers

Google Yanks Some Search Referral Data, Angering M...

Keyword data for logged in users will no longer be transferred to websites. Read More...

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The New SEO: 'Siri Engine Optimization'
Search

The New SEO: 'Siri Engine Optimization'

15y Crispin Sheridan

The New SEO: 'Siri Engine Optimization'

How will Siri, and voice-based search in general, change how people search from their mobile devices? Read More...

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It's the Conversion, Stupid
Search

It's the Conversion, Stupid

15y Sage Lewis

It's the Conversion, Stupid

If you are determining your paid search metrics by numbers other than conversions, you need to pay attention. Read More...

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4 Tools for Conducting Keyword Research on YouTube
Search

4 Tools for Conducting Keyword Research on YouTube

15y Ron Jones

4 Tools for Conducting Keyword Research on YouTube

For those engaging in video marketing, researching YouTube with keyword research will provide you with innovative ways to direct and manage your campa...

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Google+ and +1
Paid Search

Google+ and +1

15y Kevin Lee

Google+ and +1

Google is trying to out-Facebook Facebook, using the power of the SERP and Display Network advertising. Read More...

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Google Expects $2.5 Billion in Mobile Ad Revenue This Year
Display Advertising

Google Expects $2.5 Billion in Mobile Ad Revenue This Year

15y Zachary Rodgers

Google Expects $2.5 Billion in Mobile Ad Revenue T...

Growth is led by mobile search activity. Read More...

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Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data
Asia

Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data

15y Adaline Lau

Yahoo's Shashi Seth on the Future of Search, Mobil...

Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: "Answers, not links". Read More...

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Are We Writing Off Google+ too Early?
Asia

Are We Writing Off Google+ too Early?

15y Vivek Bhargava

Are We Writing Off Google+ too Early?

Google+ is here to stay. Here are eight reasons why. Read More...

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Inside Google's Debate Over Search Retargeting
Search

Inside Google's Debate Over Search Retargeting

15y Zachary Rodgers

Inside Google's Debate Over Search Retargeting

Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why. Read More...

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The Common Characteristic of Winning Digital Companies
Search

The Common Characteristic of Winning Digital Companies

15y Chris Copeland

The Common Characteristic of Winning Digital Compa...

According to Google, the company doesn't have better algorithms...just more data. Read More...

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Tips for Selecting Your Search Agency
Asia

Tips for Selecting Your Search Agency

15y Antony Yiu

Tips for Selecting Your Search Agency

Follow these five guidelines to evaluate if your search agency is doing a good job or not. Read More...

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The Big Thing in Japan: Mobile SNS and Games
Asia

The Big Thing in Japan: Mobile SNS and Games

15y Shohei Shimoda

The Big Thing in Japan: Mobile SNS and Games

An overview of mobile SNS sites Gree and Mobage in Japan. Read More...

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Got PPC Stockholm Syndrome?
Paid Search

Got PPC Stockholm Syndrome?

15y Andrew Goodman

Got PPC Stockholm Syndrome?

Paid search conditions have improved in recent years, but do your old habits still linger? Read More...

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This Diwali, Integrate Search and Social to Boost Promotions
Asia

This Diwali, Integrate Search and Social to Boost Promotions

15y Shourya Ray Chaudhuri

This Diwali, Integrate Search and Social to Boost ...

With the Festival of Lights around the corner, here's how to integrate search and social to amplify your promotional efforts in India. Read More...

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