Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...
View articleThe rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleWho would have thought a gnome could reveal so much about a supermaket? Meet Gavin, Asda's latest weapon in the big brands price war. Read More...
View articleHow will those in the digital marketing ecosystem be affected by YouTube's acquisition of Twitch, the leading gaming platform? Read More...
View articleNew figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Read More...
View articleCoca-Cola have created an ad comprised entirely of short video clips made by fans (apart from a couple of animations). The ad, the first user-generate...
View articleConsumers adopting multiple entertainment devices and content providers putting forth the effort to provide them with ultimate convenience assure that...
View articleState, the world's first "global opinion network" which connects people via their discussion topics, mocks a selfie obsessed society to promote its me...
View articleWhile marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...
View articleIn March, Coca-Cola Singapore and the Singapore Kindness Movement devised a way to recognise the workers' efforts with small red cylinders of apprecia...
View articleThe nostalgic piece is titled 'Never Standing Still’ - looking back on the store's lifespan alongside an ever-evolving British society. Read More...
View articleThe new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased glob...
View articleAs Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View articleNow, YouTube users can add a three-second bumper to all of their videos, making it easier to create a consistent brand that fans will recognize. Read ...
View articleContent providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one - ...
View articleYouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them...
View articleShares in Twitter dropped to their lowest levels since the company's stock market flotation this week, as it reported slower than expected user growth...
View articleFacebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social ...
View articleAOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-com...
View articleA new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertisi...
View articleIn honor of YouTube's birthday, ClickZ reviews its past nine years as a powerful online video platform. Read More...
View articleThrough a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...
View articleDominating the most shares online this week is 'footkhana': our new favourite video ad by Castrol. Read More...
View articleAs the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Read More...
View articleA new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...
View articleWhile ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Read ...
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