A new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Read More...
View articleYouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...
View articleFullscreen is launching a concierge channel management service for brands and media companies. Read More...
View articleCheck out this great interview set up by the team at CultureTECH, which sees Stephen O'Reilly, CMO at Shuffler.fm, an internet radio station powered b...
View articleDespite rumours that Facebook would be unveiling its new 15-second video ads in the next few months, sources now say the new format won't be rolled ou...
View articleReports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising ...
View articleIn-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertisi...
View articleWe've seen him beheaded in Game of Thrones and give up his life in a bid to protect hobbits in Lord of the Rings, and the teaser ad for Fairy's new ca...
View articleNew data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagra...
View articleAccording to new data released this week by the social video marketing platform Unruly, brands are embracing Instagram videos with such vigour that la...
View articleFollowing in the footsteps of fellow fast-food giant KFC, McDonalds has enlisted the help of digital experts to promote its latest menu offers, launch...
View articleLost love, heartache, a yearning for someone you've never properly met... we've all felt it before, and Barclaycard's latest promotion for its Freedom...
View articleMobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make t...
View articleIn a bid to think up exciting and creative videos that may just - touch wood - go viral, a growing trend has emerged in the advertising industry that ...
View articleBy her own admittance, Miley Cyrus can't stop, and she won't stop... racking up those online video hits! The singer's YouTube channel has racked up a ...
View articleSocial and television networks playing nicely together showcase the possibilities of true screen convergence. Read More...
View articleA much-loved hero from one of the most quoted films of all times, 'Anchorman: The Legend of Ron Burgundy', has publicly endorsed Chrysler’s new 2014 D...
View articleEverything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to te...
View articleShelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social p...
View articleGoPro's marketing and advertising team deserves a round of applause for the video company's latest campaign video, which features a fireman with a HD ...
View articleAfter reporting on Mercedes Benz's recent love affair with the winged creature in a recent ad promoting the car brand's Magic Body Control technology,...
View articleAs part of its recent "Where will happiness strike next?" project, Coca-Cola has released a new online ad revealing how it successfully brought some c...
View articleIn addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with yo...
View articleCar manufacturer Mercedes-Benz has decided to get help from a couple of very unlikely friends for its most recent Intelligent Drive campaign, which pr...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleThe advert comes with a 'WARNING: Keep advertising out of the reach of children' label attached. Check it out here. Read More...
View articleAt the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November...
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