Aims to bring analytical power of paid search to video content. Read More...
View articleChrista Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients. Read More...
View articleComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Read More...
View articleAt NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Read More...
View articleOnline video service subscriptions also reach 2 million. Read More...
View articleAOL advertisers will only pay for percentage of target audience actually hit. Read More...
View articleLaunch campaign for Ford Focus Electric is entirely digital. Read More...
View articleDigitas-Harris survey examines how consumers react to brand mentions in online videos. Read More...
View articleFunny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube. Read More...
View articleBrand character leads "Sims Social" effort on Facebook and other initiatives. Read More...
View articleInside Sony's "make.believe" campaign with its agency Firstborn. Read More...
View articleIPG Media Lab gives Mediabrands clients a hands-on survey of the latest gadgets, interactive displays, and set-top boxes. Read More...
View articleHal Trencher previously led music and entertainment sales at Yahoo. Read More...
View articleJanet Balis discusses AOL's video strategy and how the "online upfront" plays into it. Read More...
View articleVideo publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Read More...
View articleAnnual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Read More...
View articleLays off 120, including CEO Kathy Timko, and shutters New York office. Read More...
View articleVevo offered corporate brands the opportunity to wrap their names around the White House event. Read More...
View articleAnother step forward in premium content strategy. Read More...
View articleHow did NBC's online audience stack up against other streamed events? Read More...
View articleA story of two product lines, told through the elegant use of data. Read More...
View articleSocial activity involving the video dropped, but the video still had lots of views. Read More...
View articleSet to launch this summer, the streaming network will offer pre-roll and brand integration offerings. Read More...
View articleAdriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Read More...
View articleBrands receptive to live stream promotional opportunities, NBC says. Read More...
View articleVevo said the event isn’t happening, but sources say advertisers have already bought sponsorships. Read More...
View articleVideo from American Federation of State, County, and Municipal Employees was inspired by a holiday video. Read More...
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