Marketers use digital to get most out of big game spends. But is it effective? Read More...
View articleBuzz-building move enables HBO Go users to see show's second episode a week early. Read More...
View articleMeredith buys AllRecipes to bolster audience reach. Read More...
View articleYahoo, MySpace, and Google bid for advertisers' attention. Read More...
View articleOnline video service claims 1,000 brand advertisers. Read More...
View articleGoogle has yet to erase the inventory losses suffered when NBC Universal pulled out of its TV ad network in 2009. Read More...
View articlePost-apocalyptic "Electric City" is Yahoo's first attempt at a scripted series. Read More...
View articleFestival coverage and a short film collection will appear on Yahoo in latest premium video bid. Read More...
View articleMarketing agencies take diverse approaches to interactive holiday greetings Read More...
View articleAs "Internet attorney Kent Wesley," Arnett will convince your loved ones you deserve a new smartphone. Read More...
View articleSix campaigns saw 200 percent lift when adding YouTube to TV buys. Read More...
View articleLessons in driving buzz around branded videos. Read More...
View articleCo-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own. Read More...
View articleFacebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Read More...
View articleAutomotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Read More...
View articleReport finds whites view less online and mobile video than other groups. Read More...
View articleLeverages big homepage traffic to promote "Search Stories." Read More...
View articleA bid to become a top-of-mind tech brand among youth. Read More...
View articleCos. are investing more heavily in original video content. Read More...
View articleVideo and premium ads are themes so far this year. Read More...
View articleAd Swap plays a default ad automatically and then gives viewers the option to shift. Read More...
View articleDeal will bring Yahoo exclusive content and premium video ad inventory. Read More...
View articleAn online scavenger game attracts 1.5 million views within three weeks. Read More...
View articleComScore began measuring viewership across YouTube video partners in August. Read More...
View articleStreamlined system provides greater YouTube integration. Read More...
View articleOil firm has been rolling out "My Gulf" video series supported by display ads. Read More...
View article"Magic Brownie Adventure Movie" is actually an elaborate ad for fiber-laden brownies. Read More...
View article