The world's toughest job
Video

The world's toughest job

12y Huw Jenkins

The world's toughest job

What is the world's toughest job? Take a look at this arduous interview process, in which 24 unsuspecting people found out. Read More...

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Will you be my prom date, Netflix?
Acquisition

Will you be my prom date, Netflix?

12y Huw Jenkins

Will you be my prom date, Netflix?

Popular television and film (which must always be trusted) tells us that prom night could be the beginning of a short but socially progressive campaig...

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5 ad campaigns that went totally wrong
Headline News

5 ad campaigns that went totally wrong

12y Leighann Morris

5 ad campaigns that went totally wrong

In the wake of this week’s Veet fiasco, we take a look at five advertising campaigns deemed controversial enough to be scrapped altogether. We would l...

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Grannies fly with "Vodafone Firsts"
Video

Grannies fly with "Vodafone Firsts"

12y Leighann Morris

Grannies fly with "Vodafone Firsts"

Our hearts melted watching Nannas on a Plane, the first in a series of Vodafone Firsts, a campaign that aims to “inspire people to do something remark...

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Chelsea feeling blue for new Adidas kit-launch viral
Acquisition

Chelsea feeling blue for new Adidas kit-launch viral

12y Huw Jenkins

Chelsea feeling blue for new Adidas kit-launch vir...

The latest viral to celebrate the launch of Chelsea’s new Adidas kit marks key moments in its star's careers, turning them forever blue. Read More...

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Evian releases Spider-Baby cross-promotion ad online
Acquisition

Evian releases Spider-Baby cross-promotion ad online

12y Huw Jenkins

Evian releases Spider-Baby cross-promotion ad onli...

Following a tantalising week of teasers, Evian has released its full ad, cross-promoting the new Spider-Man film and its 'Live Young' philosophy. Read...

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Brands hijack April Fool's Day with 'belfie' pants, energising shampoo and more
Video

Brands hijack April Fool's Day with 'belfie' pants, energising shampoo and ...

12y Huw Jenkins

Brands hijack April Fool's Day with 'belfie' pants...

Always wanted tougher buns than a steel can? Then look no further, Virgin Active has released a pair of buttock clenching 'smarty pants' to imitate th...

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Future Mum: Down Syndrome ad addresses expectant mothers' fears
Acquisition

Future Mum: Down Syndrome ad addresses expectant mothers' fears

12y Huw Jenkins

Future Mum: Down Syndrome ad addresses expectant m...

A truly heart warming video campaign answers an expectant-mother's fears about the future of her child diagnosed with Down Syndrome. Read More...

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Controversial Snickers ad turns builders into leering gentlemen
Acquisition

Controversial Snickers ad turns builders into leering gentlemen

12y Huw Jenkins

Controversial Snickers ad turns builders into leer...

Snickers Australia's new brand awareness campaign flips the misogyny of builders down under, with compliments being hurled at real-life Sheilas passin...

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999 Vodafone: New market differentiation campaign links to emergency services
Acquisition

999 Vodafone: New market differentiation campaign links to emergency servic...

12y Huw Jenkins

999 Vodafone: New market differentiation campaign ...

Vodafone has released a fiery network differentiation marketing campaign to highlight its reliability through the story of a fire fighter, his wife an...

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Catvertising: Why do animals equal viral success?
Acquisition

Catvertising: Why do animals equal viral success?

12y Huw Jenkins

Catvertising: Why do animals equal viral success?

It's no secret that Britain's insatiable appetite for animals is fuelling a nation-wide marketing trend for 'catvertising' - but why? Read More...

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Happy St. Patrick’s Day: Celebrate with Guinness’ top 5 ads
Video

Happy St. Patrick’s Day: Celebrate with Guinness’ top 5 ads

12y Huw Jenkins

Happy St. Patrick’s Day: Celebrate with Guinness’ ...

At this time of the year you tend to see more greenery, vibrant orange trimmings and fertile specimens basking in the early sunshine - no it's not jus...

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Love is dead: 'First Kiss' viral video flogging clothes
Acquisition

Love is dead: 'First Kiss' viral video flogging clothes

12y Huw Jenkins

Love is dead: 'First Kiss' viral video flogging cl...

The ‘First Kiss’ online video, which featured strangers kissing in a range of awkward embraces, has in fact been revealed as a commercial for an autum...

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Paperchase sprinkles hard men with glitter to #impressmum this Mother's Day
Acquisition

Paperchase sprinkles hard men with glitter to #impressmum this Mother's Day

12y Huw Jenkins

Paperchase sprinkles hard men with glitter to #imp...

Paperchase have outdone themselves this Mother's Day, with a truly amazing video campaign, spooning out the gooey interiors of three tough guys as a c...

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Save The Children highlights Syrian conflict with powerful video
Acquisition

Save The Children highlights Syrian conflict with powerful video

12y Lucy Smeddle

Save The Children highlights Syrian conflict with ...

In an emotive new viral video campaign released to draw attention to the ongoing civil war in Syria and the effect it has on children, Save The Childr...

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Celebrity-endorsed HUVr hoverboard hoax video goes viral
Acquisition

Celebrity-endorsed HUVr hoverboard hoax video goes viral

12y Lucy Smeddle

Celebrity-endorsed HUVr hoverboard hoax video goes...

Don't believe everything Tony Hawk and Moby say, kids - hoverboards aren't real! Despite this, HUVr's latest video campaign, which sees a number of ce...

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#GoingCommando never felt so liberating with charity campaign
Acquisition

#GoingCommando never felt so liberating with charity campaign

12y Huw Jenkins

#GoingCommando never felt so liberating with chari...

John Prescott is stripping for money (yep, you read that right), however no eggs shall be thrown, as he drops his kegs to raise money and awareness fo...

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Man Utd use Google+ Hangouts to stream fans' faces at matches
Acquisition

Man Utd use Google+ Hangouts to stream fans' faces at matches

12y Lucy Smeddle

Man Utd use Google+ Hangouts to stream fans' faces...

Man Utd has partnered with Google in an innovative new digital competition to give football fans the chance to appear pitch-side at Old Trafford on di...

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Emotive video from SOS Children goes viral
Acquisition

Emotive video from SOS Children goes viral

12y Lucy Smeddle

Emotive video from SOS Children goes viral

A new video campaign from SOS Children's Nordic branch that aims to raise awareness for Syrian children facing the harsh realities of winter has racke...

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Three launches #SingitKitty viral campaign with personal touch
Video

Three launches #SingitKitty viral campaign with personal touch

12y Huw Jenkins

Three launches #SingitKitty viral campaign with pe...

Three, the mobile phone company, has served up a new instalment of internet silliness with help from a a singing cat, rock and roll and personalisatio...

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LOL: Cadbury tickles funny bone to spread brand awareness - again
Video

LOL: Cadbury tickles funny bone to spread brand awareness - again

12y Huw Jenkins

LOL: Cadbury tickles funny bone to spread brand aw...

When it comes to viral marketing, nothing better stimulates our share buttons more than a quick laugh. The new Cadbury's ad, featuring James Corden, a...

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Topshop to live-stream LFW to Oxford Street shoppers
Acquisition

Topshop to live-stream LFW to Oxford Street shoppers

12y Lucy Smeddle

Topshop to live-stream LFW to Oxford Street shoppe...

In an innovative tech move, fashion brand Topshop has announced it will be engaging with virtual reality technology to offer consumers a 3D experience...

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Brands launch digital campaigns to protest anti-gay laws in Russia
Acquisition

Brands launch digital campaigns to protest anti-gay laws in Russia

12y Lucy Smeddle

Brands launch digital campaigns to protest anti-ga...

The run-up to the Winter Olympics has been anything but smooth sailing for Russia, whose anti-gay propaganda laws have left many in the West calling f...

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Whatever you do with your marketing campaign, make sure it’s emotional
Acquisition

Whatever you do with your marketing campaign, make sure it’s emotional

12y Lucy Smeddle

Whatever you do with your marketing campaign, make...

Recent research carried out by scientists studying the effect of emotion on whether videos go viral has proved beyond doubt that the more buttons mark...

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Experts weigh in on Facebook's birthday celebrations
Insights

Experts weigh in on Facebook's birthday celebrations

12y Lucy Smeddle

Experts weigh in on Facebook's birthday celebratio...

As Facebook celebrates its 10th birthday, digital leaders are arguing that the social media giant's success is only the start of the social media revo...

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Charities to benefit from new online social impact tools from SIB
Disruptive MarTech

Charities to benefit from new online social impact tools from SIB

12y Rebecca Horsley

Charities to benefit from new online social impact...

The Social Investment Business and The Good Analyst have created new online tools which will allow charities to better demonstrate their social impact...

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Video: Digital Insights – Part 10
Video

Video: Digital Insights – Part 10

12y Lucy Smeddle

Video: Digital Insights – Part 10

Check out the final part of our Digital Insights series from the Digital Marketing Show. Here Lucy chats to digital marketing education guru Phil Will...

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