Clever digital marketing: Domino's Pizza Mogul
Pizza Mogul is a new app campaign by Domino's, which allows users to design their own pizza, share it across social networks, and make a percentage of the sales profit.
Pizza Mogul is a new app campaign by Domino's, which allows users to design their own pizza, share it across social networks, and make a percentage of the sales profit.
Domino’s pizza, Australia, has launched an app that allows “ordinary people” to design their own pizza and make cash every time someone buys one. The ‘Pizza Mogul’ campaign is a crafty way for users to start their own digital marketing campaign, as users share their creations across social networks which will then be available to buy on the Domino’s website. Users can make between USD 25C and USD 4.50 per pizza sold, and there is an option to donate a slice of your earnings to charity.
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