ClickZ Content Takeover Day One: A Look at What's Coming Up

ClickZ is hosting its Data-Driven Marketing Content Takeover from Tuesday, January 27 to Thursday, January 29.

Join us for day one of the takeover, where we will be looking at big data and the chief marketing officer, and finding out why only the tech-savvy will survive.

We will also feature an exclusive interview with DigitasLBi’s chief data scientist, Jason Kodish, who will reveal his thoughts on the world of digital analytics, and how he believes new data might be disrupting old planning strategies.

What’s more, our Making Big Data “Smarter” article, will explain how industry specialists from agencies such as Havas and Vizeum segment and test their data in order to make better-informed marketing decisions.

From Tuesday to Thursday, ClickZ’s Content Takeover will feature industry experts and brand executives sharing their views on the key data-driven marketing topics for the year ahead. They will look at the opportunities, challenges, and insights that derive from a data-driven process and how you can learn from these to enable a more efficient digital marketing strategy for your own company.

And don’t forget to register for our webinar “Cut Through the Big Data Noise to Capture Analytics” on Thursday, January 29, 2015, at 1 p.m. ET/10 a.m. PT, where National Geographic Society’s Mia Vallo, TD Bank Group’s Nick M. Necsulescu, and Marketo’s Heidi Bullock, will be giving their advice on combining various data-driven tactics to create an effective way of targeting the right audience for your marketing campaign.