Crocs stomps into kid-app territory
Kid-apps seem to be on the rise. The latest: Children can now scan a charm on their Crocs, to unlock interactive games and characters.
Kid-apps seem to be on the rise. The latest: Children can now scan a charm on their Crocs, to unlock interactive games and characters.
https://www.youtube.com/watch?v=EbokKnsMRRc
Jibbitz a company that creates decorative attachments for the holes in Crocs sandals, was acquired by Crocs in December 2006 for $20 million – and now the duo are getting “techy”. Crocs is stomping into app territory, allowing kids to interact with their Jibbitz shoe charms via smartphone-activated augmented reality tech. After downloading a free AR app created by Zappar, children can then use the camera lens of a smartphone to transform their charm into interactive characters, objects and games.
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