Skip Wilson
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceSkip Wilson E-commerce teams are measuring their retail media performance with a number that can be engineered to look good. ROAS is clean, reportable...
View articleSkip Wilson Retail executives arriving in Vegas this month are not debating whether AI will reshape their business. That debate is already over. The r...
View articleSkip Wilson The shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. ...
View articleSkip Wilson Most organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try t...
View articleSkip Wilson Every influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of...
View articleEmily Campbell, Head of Performance at Ice Media, explains why beauty brands need to move past ROAS fixation and DTC-only measurement. She shares how ...
View articleSkip Wilson Most apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, ...
View articleSkip Wilson Most retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around ...
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