Skip Wilson
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceSkip Wilson Almost every CMO is experimenting with AI. Very few are seeing the returns they expected. Gartner’s latest data puts the split in st...
View articleSkip Wilson Every eCommerce team has a measurement stack. Very few have a measurement strategy. The distinction matters more in 2026 than ever, as the...
View articleSkip Wilson A bride makes over 300 decisions in 18 months. She picks the photographer, the venue, the colors, and the bridesmaids’ dresses. She ...
View articleSkip Wilson Macy’s challenged the premise that technology and human connection are in tension. The real question isn’t whether to automate...
View articleSkip Wilson At Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction between cont...
View articleSkip Wilson Joe Preston’s Shoptalk keynote was not about a growth hack or a new channel but what happens when a brand stops chasing and starts c...
View articleSkip Wilson At Shoptalk, Crocs, Coach, and Snapchat made one thing clear: brands still running linear funnels at a non-linear generation are not behin...
View articleSkip Wilson Steve Huffman’s Shoptalk keynote was not really about Reddit. It was about the end of trust in polished content, and what that means...
View article