Skip Wilson
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceSkip Wilson There’s a specific kind of budget line that exists to be technically true rather than actually useful. A brand wants to look like it...
View articleSkip Wilson Every paid search lead has sat with this account. Performance Max and Brand Search are running clean. ROAS is respectable. The team has pu...
View articleSkip Wilson Most marketing reports still measure timing and call it proof. A campaign often gets credit for a sale that was already going to happen, s...
View articleSkip Wilson You’ve sat in that meeting. The marketing slide says the campaign drove 500,000 dollars. The finance slide, for the same quarter, sa...
View articleSkip Wilson Grocery retailers spent years worried that a partnership with Instacart meant handing over the customer relationship. That fear has largel...
View articleSkip Wilson Reddit spent two decades being described by what it was not: not a feed, not a social graph. The platform is now cited by every major larg...
View articleSkip Wilson Marvis built a following most oral care brands never manage: cult status in prestige beauty across the US, Asia and now Europe, in a categ...
View articleSkip Wilson Key Takeaways: – Margin, not top-line growth, is the most important metric in a retail business, according to Refy’s CEO. R...
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