Well, at least the supervillain left his duckface at home. Despite the next Star Wars film not coming out for another two years, it looks like George Lucas' marketing team is already set to make the most of social media promotion with the launch of an official @StarWars Instagram account.
Well, at least the supervillain left his duckface at home. Despite the next Star Wars film not coming out for another two years, it looks like George Lucas’ marketing team is already set to make the most of social media promotion with the launch of an official @StarWars Instagram account.
Accompanied with the hashtags “Another day at the office. #StarWars #DarthVader #selfies #gpom”, the photo was also posted on the official Star Wars blog, with the caption “Follow us. It is useless to resist.”
Ruling by fear – we like their style.
Tech experts at The Verge commented: “The Instagram account is a fun taste of Disney’s plans to introduce the Star Wars universe it now controls to a new generation of moviegoers who aren’t familiar with Luke Skywalker or Han Solo.”
Despite only launching the Instagram account on December 2nd, the account already has well over 80,000 followers, so the force looks like it’s set to be with them for a while…
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