Though critics may argue that prankvertising should have been left in 2013, the marketing team behind upcoming horror movie Devil's Due has proved that such stunts are still in demand, after the video for their latest advertising campaign, which sees an evil animatronic baby let loose on the New York public, went viral.
Though critics may argue that prankvertising should have been left in 2013, the marketing team behind upcoming horror movie Devil’s Due has proved that such stunts are still in demand, after the video for their latest advertising campaign, which sees an evil animatronic baby let loose on the New York public, went viral.
Cutting a lonely figure, the remote-control pram emits crying sounds from what is thought to be the innocent and abandoned child within, drawing concerned passers-by close, before freaking them the hell out with the terrifying mechanical child, who can vomit on demand.
Though it’s only been on YouTube for a few days, the ‘Devil Baby Attack’ video has already racked up more than 20m views, which producers hope will translate to a hell of a lot of viewers on release day, making it another victory for prank-loving advertisers everywhere.
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[…] the ability to shock a viewer and jolt them from their reality with disgust is another way companies are able to grab […]