Domino's invites X Factor fans to Pizza party to celebrate sponsorship renewal

Domino’s has renewed its infamous sponsorship deal with ITV’s X Factor for a third year running, and what better way to celebrate than inviting viewers to a pizza party.

OK, it’s not a just a pizza party. The promotion marks a new app offering a variety of interactive games, quizzes and vouchers in addition to a ‘Pizza Party’ feature which offers participants a range of exclusive content as well as Domino’s rewards and money off vouchers.

Kay Martin, group business director at Arena Media, said:

“We’re thrilled to partner with The X Factor and ITV for the third year running, building on great results and learnings from last year and enhancing interactivity and content integration for Domino’s customers and X Factor viewers. With proven success, mobile continues to play a very important part of our Domino’s strategy from both a brand engagement and sales driving point of view. Partnering with The X Factor app allows us to do this among our core audiences at a key time of the year.”

Simon Wallis, sales & marketing director at Domino’s added: “Sponsorship of The X Factor App has already proven to be a highly successful way of reaching our key audiences. With lots of great new features and exclusive content this year we’re pleased to bring fans and customers alike a richer and even more engaging experience.”