As part of its latest ad campaign ‘Emoji Literacy’, Domino’s is handing out free flashcards online to help infrequent texters decipher the little cartoon symbols that now dominate most of our written conversation.
https://www.youtube.com/watch?v=kPtTQ_Tp2W0
As part of its latest ad campaign ‘Emoji Literacy’, Domino’s is handing out free flashcards online to help infrequent texters decipher the little cartoon symbols that now dominate most of our written conversation.
The campaign is accompanied by a faux-dramatic public service announcement featuring parents complaining about the communication gap they have with their children due to emoji illiteracy.
‘Emoji Literacy’ is a follow-up to a recent promotion that let Domino’s customers order by texting or tweeting a pizza emoji.
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