Evian releases Spider-Baby cross-promotion ad online

https://www.youtube.com/watch?v=pyV57QlGUGI

The new bottled-water viral quenches the comic hero’s thirst with its elixir-like qualities and reflects baby-Spidey back at him when passing a window. The pair then compete in a dance off, testing each others skills to a remix of Ini Kamoze’s ‘Here Comes The Hotstepper’ by Yuksek – before fleeing from the ever persistent New York Police Department.

The revitalising ad, created by BETC Paris, is being hosted on YouTube and hopes to emulate the success of “baby & me” Evian’s previous commercial, that YouTube claims was the most popular video ad in the UK.

https://www.youtube.com/watch?v=pfxB5ut-KTs

YouTube views so far: 74,306,175

Evian began promoting their new ad at the end of March, offering glimpses of it through the perishable photo-sharing app SnapChat, showcasing a burgeoning form of marketing through the app.

Snapchat’s amazing growth and its ability to engage the short attention spans of millennial’s and the media-obsessed alike should grab the attention of marketers. In fact, 77% of college students in the US use the app to send 400 million messages daily. If your brand caters to this demographic as well, it’s time to pay attention!

The brands exploitation of the hotly anticipated new Spider-Man film is another example of how marketers can ride on the wave of current events or other promotional opportunities to boost brand messages. Suit up, make the most of current trending apps being adopted by your consumers and use the world around you to bounce your brand into the stratosphere.