Evian's campaign teaser using Snapchat and baby Spiderman

Evian is releasing snippets of its upcoming campaign film with Snapchat, in a bid to promote exclusive content in true tantalising style.

The perishable photo-sharing app will be used to send out short clips from the Evian Water Snapchat account in a new campaign driven by We Are Social. The bottled water company has revealed that the next ad in its baby series will feature a grown-up and baby version of the Spider-Man character from the upcoming film ‘The Amazing Spider-Man 2’.

http://www.youtube.com/watch?v=MbijFIPyi9w

Laurence Foucher, global digital manager, Mfour Evian, said: “Snapchat’s ephemeral nature is perfect for sending teasers to build excitement, which makes it the perfect platform to preview our next campaign.” 

Deola Laniyan, senior account director at We Are Social, added: “The popularity of Snapchat has exploded dramatically in the last year, providing another potential group of fans to engage with. Evian’s ads are always incredibly popular – Baby and Me topped the UK’s most watched online ads last year – so it is fantastic to introduce the brand to a new platform and drive reach and engagement even further.” 

The new campaign will begin on Monday 24 March.

Snapchat’s amazing growth and its ability to engage the short attention spans of millennial’s and the media-obsessed alike should grab the attention of marketers. In fact, 77% of college students in the US use the app to send 400 million messages daily. If your brand caters to this demographic as well, it’s time to pay attention!