Expats flown home in Marriott-Skype stunt to celebrate RBS 6 Nations

Marriott Hotels has launched a new cross-platform campaign which will lead on Skype in a first-of-its-kind to run in 13 countries, giving English expats the chance to travel home to watch an England game at Twickenham at this year’s RBS 6 Nations.

Microsoft Advertising, MEC Access and Marriott Hotels have teamed for the launch of #ReuniteMeWith, which will also run across other Microsoft platforms including MSN, Outlook.com and Windows 8 in the UK.

Marriott Hotels is a partner of England Rugby and title partner of the Marriott London 7s. #ReuniteMeWith will encourage user-generated content contributions from rugby-loving consumers with family or friends living abroad in the form of a video clip submission via the dedicated site.

These personal nominations will seek to show why their fellow rugby enthusiast from abroad should be chosen to attend one of four top matches at Twickenham. Four winners will be chosen by Marriott and flown home for an England game in 2015 – the first being the last game of the RBS 6 Nations, England v France on March 21.

Ben Bradley, Business Director, MEC Access, said: “In what will be a cluttered marketplace for brands trying to leverage the rugby buzz, we have partnered with Microsoft Advertising to develop a creative campaign rooted in consumer insights, which looks at the million plus fans who live abroad and their connections to friends and family back in England, giving Marriott a clear space of ownership.”