#FAIL: Heinz QR code links to porn
Heinz has found itself at the centre of a PR disaster, after receiving a complaint from a consumer in Germany who claims the QR code on his bottle of ketchup linked to a hardcore porn site.
Heinz has found itself at the centre of a PR disaster, after receiving a complaint from a consumer in Germany who claims the QR code on his bottle of ketchup linked to a hardcore porn site.
Heinz has found itself at the centre of a PR disaster, after receiving a complaint from a consumer in Germany who claims the QR code on his bottle of ketchup linked to a hardcore porn site.
How? Heinz ran a promotion on bottles between 2012 and 2014 with a QR code, the URL of which a German porn site has since taken over.
According to a German news site, Heinz apologised to the consumer on Facebook and said: “We really regret the event very much and we’re happy to take your suggestions for how we implement future campaigns on board.”
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This is a problem with QR codes. There’s an app called Quikkly as an alternative, with their scannable tags you can pause, stop or change the links the code goes to at any time. http://www.quikklytags.com