First Direct Twitter campaign visualises cups of coffee for savings scheme

First Direct is using social media to promote its SaveApp with a campaign dubbed #SavingCup.

The campaign uses the price of a takeaway cup of coffee as a unit that consumers can relate to, to show how small changes to lifestyle can save money.

Created by agency We Are Social, the campaign will ask Twitter users to share their savings goals. First Direct will respond to selected tweets with personalised coffee cup artworks created by Mr Bingo.

Launching tomorrow (April 15), each illustration will show how many coffees would pay for that individuals monetary goal.

The tweets will link to First Direct’s SaveApp.

Influential lifestyle, fashion and finance bloggers will be targeted by First Direct, in the social push – with with the bank sending them bespoke cups of coffee.

Zoe Shore, First Direct’s head of talking to customers, said: “It can be hard to make saving seem realistic and relatable, but by associating it with something many of us do every day in buying a cup of coffee, saving goals seem a lot more achievable.”

Tom Richards, account director at We Are Social, added: “People often don’t realise the vast amount you can save by making small changes. This campaign highlights one of the ways SaveApp can help you with your savings goal and cutback on little things like takeaway coffee, in a fun and engaging way.”