Set for release in August, the sports brand ‘Adidas Photo Print’ app will be used to print images from Instagram onto the ZX Flux trainer - tapping into the hyper-personalisation marketing trend.
Adidas is letting fans walk the streets in their favourite memories, with a new app launch.
Set for release in August, the sports brand ‘Adidas Photo Print’ app will be used to print images from Instagram onto the ZX Flux trainer – tapping into the hyper-personalisation marketing trend via a social media site.
In a post on the sportswear brand’s Instagram site, Adidas said: “Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before… the possibilities are endless.”
The new app has also been promoted via a montage clip, hosted on Instagram.
The Adidas Photo Print app is set for release on iPhone and Android.
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