Football Drives Web Traffic
Companies that paid the big bucks to advertise during the Super Bowl were rewarded with a 48 percent increase in traffic to their Web sites compared with the Sunday before the game, according to Media Metrix.
Companies that paid the big bucks to advertise during the Super Bowl were rewarded with a 48 percent increase in traffic to their Web sites compared with the Sunday before the game, according to Media Metrix.
Companies that paid the big bucks to advertise during the Super Bowl were rewarded with a 48 percent increase in traffic to their Web sites compared with the Sunday before the game, according to Media Metrix.
[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table1”]
Football-related sites also scored a touchdown on Super Bowl Sunday, but such sites had even more visitors during the NFL playoffs. Female unique visitors to football sites increased 137 percent on Super Bowl Sunday and Monday compared to the previous Sunday and Monday. Male unique visitors increased 50 percent, Media Metrix found.
The number of male unique visitors to the sites of Super Bowl advertisers increased 32 percent on Super Bowl Sunday and Monday compared to the previous Sunday and Monday. Female unique visitors decreased 26 percent. Overall, men represented 81 percent of visitors to the sites of Super Bowl advertisers and 67 percent of visitors to football-related sites.
Traffic to football-related Web sites was highest (2.7 million unique visitors) the week following the NFL playoffs (Jan. 18-24) compared to the rest of the month. In contrast, unique visitors to the same site decreased 60 percent the week before the Super Bowl.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.