Freeview hidden camera digital ads restart
The ads show the impressionist character Freddy (played by stand-up comedian Joseph Wilson), treating cinema-goers to free tickets whilst mimicking famous TV and film stars, all captured by hidden cameras.
The ads show the impressionist character Freddy (played by stand-up comedian Joseph Wilson), treating cinema-goers to free tickets whilst mimicking famous TV and film stars, all captured by hidden cameras.
Freeview has released the latest in a series of humorous digital ads designed to showcase the benefits of free services to unsuspecting cinema-goers.
The ‘Entertainment. It’s Even Better When it’s Free’ campaign, produced by Leo Burnett, runs online and on video-on-demand across 4oD and ITV Player, in addition to a dedicated website.
The ads show the impressionist character Freddy (played by stand-up comedian Joseph Wilson), treating cinema-goers to free tickets whilst mimicking famous TV and film stars, all captured by hidden cameras.
The ads were directed by Adam Wimpenny for Jack Morton Worldwide. Media and planning is by MEC.
James Chambers, the partnership marketing manager at Freeview said: “Freddy comes on the heels of our much-loved ‘left behinds’ and ‘#CatAndBudgie’ integrated campaigns.
“This online-only activity still focuses on surprising moments of entertainment: by catching people just as they’re ready to pay, their expressions prove that entertainment really is better when it’s free.”
The first two videos, set in a cinema and theatre respectively, go live today with the third to be released in March 2015.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
Leave a Reply
You must be logged in to post a comment.