Fuller's tweeting Londers to free pint in social stunt

Fuller’s is treating punters to a free pint of London Pride, thanks to a unique social media campaign inviting people to join its daily brewery taste test.

The campaign, created by The Corner, will run every day for two weeks. Thirsty Londoners who tweet @London_Pride at midday using the hashtag #TweetAt12 will receive a code for a pint on the house, redeemable at Fuller’s pubs around the capital.

The social campaign aims to bring to life the lengths the brewer goes to in maintaining its high standards.

The activity follows last year’s #EmptyPint campaign, which saw drinkers tweet a picture of their empty pint glasses and receive a free refill, generating 5.7 million impressions for the brand.

The #TweetAt12 campaign will feature across print; with social activity will take place across Twitter, Facebook and Instagram.

Along with the redeemable code, London Pride will also send people a link to a taste test video from Fuller’s head brewers, pointing out what to look for when tasting a pint of its real ale.

Neil Simpson, founding partner at The Corner said: “London Pride is a quintessential part of our capital’s heritage, and Fuller’s is the last remaining family brewer in the city. Following the success of last year’s #EmptyPint campaign – which saw codes redeemed at close to 100 pubs across London – we wanted to find a creative way to involve Londoners in one of Fuller’s oldest traditions.”