German beer company uses facial recognition to target women
Astra Bierre is installing digital wizardry in a creative ad to target the lady beer drinker, claiming it's the first ever beer-ad only for women.
Astra Bierre is installing digital wizardry in a creative ad to target the lady beer drinker, claiming it's the first ever beer-ad only for women.
Astra Bierre is installing digital wizardry in a creative push to target the lady beer drinker, calling it the first ever beer-ad only for women.
Astra is using facial recognition to identify consumers by their gender, delivering exclusive messages to only the blessed female few. When the ad identifies men, or those who it deems underage, it will tell them to keep on walking.
Philipp und Keuntje, Hamburg, Germany, created the campaign which delivers personalised content for viewers, fabricated from 70 unique videos.
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