Greggs goes digital with new mobile payment app

After failing to sell enough sausage rolls and pasties led to a decline in sales for the 2013 financial year, Greggs is coming back fighting with the launch of its new ‘Greggs Rewards’ app.

The new app aims is the first entirely digital loyalty scheme introduced by the food retailer, meaning customers can pay, eat and get rewarded fast due to the magic of digital technology. It looks to reward loyal customers and offers incentives for topping up balances.

Partnering with payment tech experts PayPal on the venture, the app was developed by Eagle Eye technology and created in partnership with integrated agency Steel.

Rob Harper, head of retail services at PayPal UK, commented: “This exciting collaboration with Greggs is another step on the journey towards a wallet-less high street, where customers will be able to leave their wallet or purse at home and pay using their smartphone or tablet.

“We predict that by 2016 you won’t need your wallet to pay on the UK high street – your smartphone will be enough – this is a great example of what we mean.”

As smartphones and mobile devices continue to be embraced by consumers across the world, it’s getting increasingly important for companies to offer apps and payments solutions via these devices in order to stay on top of customer trends.